- Electric Cars Prepare Consumers For Debut
Marketing Daily, Karl Greenberg - Friday, April 23, 2010
The electric car is coming, but are consumers and the power infrastructu ...
- Gillette Supports 'Young Guns' At NASCAR
Marketing Daily, Karl Greenberg - Friday, April 23, 2010
Gillette is supporting the launch of its Gillette Fusion ProGlide shaver wi ...
- Papa Johns Says "Show Me the Pizza"
Raw, Karl Greenberg - Monday, April 26, 2010
Pizza chain Papa John’s is launching a social-media campaign at its Facebo ...
- Mobil 1 Goes Drifting with Gardella
Raw, Karl Greenberg - Monday, April 26, 2010
ExxonMobil has signed a deal with Gardella Racing for the 2010 seas ...
- Dodge Does Daytona
Raw, Karl Greenberg - Monday, April 26, 2010
Dodge is dangling a Challenger R/T car in its new “Challenger Cha ...
- Autos See Lower Incentives, Slightly Higher Sales
Marketing Daily, Karl Greenberg - Thursday, April 22, 2010
April is winding down, which means automotive industry watchers in the U. ...
- NHL Expands Social Networking
Marketing Daily, Karl Greenberg - Thursday, April 22, 2010
The National Hockey League has launched the next phase of its long-te ...
- Chrysler Posts Positive Report
Marketing Daily, Karl Greenberg - Wednesday, April 21, 2010
Chrysler's message with its latest quarterly report is that things are turni ...
- Shell, Penske, Ink Racing Deal
Marketing Daily, Karl Greenberg - Wednesday, April 21, 2010
Shell Oil and Penske Corp. have signed a multi-year partnership around bo ...
- NHL.com Goes Large on Social Media
Raw, Karl Greenberg - Thursday, April 22, 2010
The National Hockey League has launched the next phase of its long-te ...
- Recession Plagues Harley-Davidson Sales
Marketing Daily, Karl Greenberg - Tuesday, April 20, 2010
Harley-Davidson says first-quarter sales were down, but not as sharply as th ...
- Vehicle Incentives Highest Since 9-11
Marketing Daily, Karl Greenberg - Tuesday, April 20, 2010
Automakers are throwing cash on the hood and consumers are biting. La ...
- Buick To Advertise On iPad App
Marketing Daily, Karl Greenberg - Monday, April 19, 2010
Buick says it will be one of only six companies to adverti ...
- J.D. Power 'AIMS' To Track Social Media
Marketing Daily, Karl Greenberg - Monday, April 19, 2010
When J.D. Power and Associates (JDP) acquired Web intelligence firm Umbria ...
- Infiniti Targets Adventurous With Sensual Series
Marketing Daily, Karl Greenberg - Friday, April 16, 2010
Invitees are not culled from the lists of current Infiniti owners, b ...
- Chevy Takes The Local Route For MLB
Marketing Daily, Karl Greenberg - Friday, April 16, 2010
Chevrolet's Phil Caruso says baseball is the biggest platform Chevy uses ...
- Steve Keyes Retiring from Volkswagen
Raw, Karl Greenberg - Monday, April 19, 2010
Steve Keyes, longtime media relations pro at Herndon, VA-based Volkswagen of Americ ...
- Ford Buyers Satisfied
Raw, Karl Greenberg - Monday, April 19, 2010
Ford Motor Company says it now has the highest customer satisfaction wi ...
- Mercedes-Benz Says Hollywood is Hip to Hybrids
Raw, Karl Greenberg - Monday, April 19, 2010
Mercedes-Benz says Hollywood stars dig its BlueTec and hybrid vehicles. The Montval ...
- Buick Advertises on WSJ iPad App
Raw, Karl Greenberg - Monday, April 19, 2010
Buick says it will be one of only six companies to adverti ...
- Schwinn Pops Kickstand On $5 Million Campaign
Marketing Daily, Karl Greenberg - Thursday, April 15, 2010
Andy Coccari, CMO of Dorel's Cycling Sports Group division, tells
Marketing Daily- Kim-Clark Depends On Male/Female Difference
Marketing Daily, Karl Greenberg - Thursday, April 15, 2010
"From a campaign perspective the thing we want to have come throu ...
- FIFA Promotion, With Film, Is ESPN's Largest
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
ESPN's "One Game Changes Everything" platform for promoting its coverage of t ...
- 'Keeping Up' With Kimberly-Clark's Kotex
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
The effort involving the Kardashians, developed with Web publisher BuzzMedia, includes ...
- Sponsors Lace Shoes for NY Half Marathon
Raw, Karl Greenberg - Thursday, April 15, 2010
Lady Speed Stick has signed on as the first-ever presenting sponsor ...
- NBA Launches Major Playoffs Push
Raw, Karl Greenberg - Thursday, April 15, 2010
In support of the NBA playoffs, which tip off on April 1 ...
- Nissan's Joel Ewanick Puts It All On Leaf
Marketing Daily, Karl Greenberg - Tuesday, April 13, 2010
"It's a bold decision to step up to electric vehicles coming o ...
- Ford Program Turns Sow's Ears Into Silk Purse
Marketing Daily, Karl Greenberg - Tuesday, April 13, 2010
The "Your Ideas" site, a pilot program, is meant to be ...
- Random House Shares Words With Companies That Share Cars
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
Random House Audio is launching a promotion around Earth Day with “carshareâ€ᦙ ...
- Infiniti Signs as Sole Sponsor of Food & Wine Mag’s “Supercharge Your Senses�
Raw, Karl Greenberg - Wednesday, April 14, 2010
Luxury carmaker Infiniti is supporting the launch of its M sedan a ...