- Nielsen: World Is Sure Recession's Worst Is Over
Marketing Daily, Karl Greenberg - Friday, May 7, 2010
The U.S. economy may be heading out of a slump, having add ...
- Tecate Contest Leverages Passions For Soccer
Marketing Daily, Karl Greenberg - Friday, May 7, 2010
Although the program is based in the U.S., the focus is t ...
- Southwest Serves Corona Extra
Raw, Karl Greenberg - Monday, May 10, 2010
Southwest Airlines will start serving Corona Extra with a lime on i ...
- Chevy Goes to Bat on iPad
Raw, Karl Greenberg - Monday, May 10, 2010
Chevrolet is extending its involvement in baseball as a marketing platform f ...
Raw, Karl Greenberg - Monday, May 10, 2010
Subway Restaurants and Anheuser-Busch’s Bud Light are sponsoring the first-ever USA 7’ ...
- KBB Ranking: Ford Profits From Toyota's Woes
Marketing Daily, Karl Greenberg - Thursday, May 6, 2010
Toyota was a bit like a racer who is so far ahe ...
- Kim-Clark Veep Talks Turkey About Personal Care
Marketing Daily, Karl Greenberg - Thursday, May 6, 2010
"I came into K-C about two years ago starting on adult a ...
- Joel Ewanick Quits Nissan, Heads For GM
Marketing Daily, Karl Greenberg - Wednesday, May 5, 2010
A source close to Ewanick and the companies involved and who request ...
- Playtex Aims To Hook Women With Right Fit
Marketing Daily, Karl Greenberg - Wednesday, May 5, 2010
The company is also doing social-media elements on Facebook and YouTube, ...
- April Sales Portend Recovering Market
Marketing Daily, Karl Greenberg - Wednesday, May 5, 2010
Despite that big silver lining, analysts are taking those numbers with ...
- J&J Recall To Hurt Sales, Not Brand Image
Marketing Daily, Karl Greenberg - Tuesday, May 4, 2010
"Not all recalls are equal, and in this case, McNeil was proactiv ...
- Joel Ewanick Moves Again
Raw, Karl Greenberg - Wednesday, May 5, 2010
You heard it here second, or maybe third: General Motors says Jo ...
- Ford Talks Muscle, Mileage For '11 Mustang
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The :30 TV ads also showcase a limited-edition version of the ca ...
- Victory Dealers Top Motorcycle Satisfaction Study
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
Pied Piper says Victory's successes involved improvements in some basic areas ...
- AutoTrader Effort Highlights Heart And Mind
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The campaign, which kicks off on Monday, features two 30-second TV spot ...
- Bosch Is All Lit Up With New Campaign
Marketing Daily, Karl Greenberg - Friday, April 30, 2010
Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsport ...
- ISC Ends Exclusivity At NASCAR Races
Marketing Daily, Karl Greenberg - Thursday, April 29, 2010
ISC is letting all NASCAR automakers -- Toyota, Chrysler, GM and Fo ...
- Déjà Vu: Suzuki Dangles Free Gas In Promo
Marketing Daily, Karl Greenberg - Thursday, April 29, 2010
"Kizashi is a surprisingly good product for a key segment of t ...
- Chevy Backs Oprah's "No Phone Zone"
Raw, Karl Greenberg - Friday, April 30, 2010
Chevrolet has signed on to sponsor the Oprah Winfrey/Harpo Studios “No Pho ...
- NHL iPad App, Puck Not Included
Raw, Karl Greenberg - Friday, April 30, 2010
The National Hockey League has introduced an application for the new iPa ...
- Audi Campaign Centers On 'Iron Man 2'
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
Besides running a month-long late night TV and national cable campaign a ...
- NBA Goes Low-Tech With National Truck Tour
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
The tour, backed by T-Mobile USA, multi-year exclusive auto partner Kia Moto ...
- Funkmaster Flex’ Fun Ford Fiesta
Raw, Karl Greenberg - Thursday, April 29, 2010
Ford’s Fiesta compact car will be featured in Funkmaster Flex’s new ...
- NASCAR Opens The Doors to Multiple Automakers at ISC Tracks
Raw, Karl Greenberg - Thursday, April 29, 2010
If you are a NASCAR fan, and you have a few hou ...
- NBA Nation Tour Gets Local/National Marketing Push
Raw, Karl Greenberg - Wednesday, April 28, 2010
The NBA is about to launch its summer grass roots effort, “N ...
- Audi Puts Iron in the Fire
Raw, Karl Greenberg - Wednesday, April 28, 2010
Audi, whose vehicles are featured in "Iron Man 2" is launching ...
- NBA To Do Summer Road Show
Raw, Karl Greenberg - Wednesday, April 28, 2010
The National Basketball Association would probably concede that, when it comes ...
- Audi Puts Iron in the Fire
Raw, Karl Greenberg - Wednesday, April 28, 2010
Audi, whose vehicles are featured in "Iron Man 2" is launching ...
- Papa John Goes Social To Tout Specialty Pies
Marketing Daily, Karl Greenberg - Monday, April 26, 2010
In an unusual twist, the company is offering the winner of t ...
- Ford, GM Paying Out Rope At China Auto Show
Marketing Daily, Karl Greenberg - Monday, April 26, 2010
Ford's exhibition there, its largest to date, touts its forthcoming lineup ...