- Chrysler Eyes Multiculti Markets In Appointment
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
A Chrysler spokesperson says Global Hue will work with the respective le ...
- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- Southwest Rides High on Bags Fly Free
Raw, Karl Greenberg - Wednesday, May 19, 2010
Southwest Airlines just opened at LaGuardia airport, with brand built on l ...
- The Wild World of Innocent Drinks
Raw, Karl Greenberg - Wednesday, May 19, 2010
The most entertaining presentation was from Dan Germain, head of creative f ...
- Allen: Pampers Facing Diaper Rash Issue
Raw, Karl Greenberg - Wednesday, May 19, 2010
Jodi Allen, VP North American Baby Care at P&G, speaking at ANA ...
- Pampers' Jodi Allen: Brand has to Entertain
Raw, Karl Greenberg - Wednesday, May 19, 2010
At the ANA Brand Innovation Confeence Jodi Allen said she had fo ...
- UPS Marketing as Avoiding Bears Eating you
Raw, Karl Greenberg - Wednesday, May 19, 2010
Christine Owens, SVP comms and branding said things...that were...well, interesting, uplifting, a ...
- At ANA Innovation, UPS's Owens Talks People
Raw, Karl Greenberg - Wednesday, May 19, 2010
At the ANA Brand Innovation Conference on Wednesday, Christine Owens, SVP, communicatio ...
- Buick's Bierley On Surrounding The Consumer
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
"That idea of surrounding the consumer, from digital, events, to me, a ...
- Sharpie Uncaps 'Self-Expression' Effort
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
This week, the company is launching a social-media leg on its SharpieUncapped.c ...
- Chrysler Gives GlobalHue Bigger Slice of Pie
Raw, Karl Greenberg - Tuesday, May 18, 2010
Chrysler LLC, with an aim to building its presence in fast-growing multicultur ...
- Ford's Farley On Brand's Rise In Public Perception
Marketing Daily, Karl Greenberg - Friday, May 14, 2010
"Perception of brand is just as important, or even more so, th ...
- Hyundai's Perry: We Need To Work On Familiarity
Marketing Daily, Karl Greenberg - Friday, May 14, 2010
"Unfamiliarity with our brand is something we have to overcome," the n ...
- Sharpie Launches New National Campaign
Raw, Karl Greenberg - Monday, May 17, 2010
Sharpie is launching a new ad push that asks "What would t ...
- Super-Council Eyes Seat At Creative Table
Marketing Daily, Karl Greenberg - Thursday, May 13, 2010
"Ultimately, the thing we need to realize is that data is inherent ...
- Ford Fiesta To Demonstrate 'Internet On Wheels'
Marketing Daily, Karl Greenberg - Thursday, May 13, 2010
Ford is using its new Fiesta car to demonstrate that cars c ...
- Farley Says Proof's in the Wallet: Ford's Quality Boosts Resale
Raw, Karl Greenberg - Friday, May 14, 2010
In the world of automotive quality consumer perception may lag reality, sometim ...
- Harley Dangles Model To Get Guys' Attention
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The "Start Something" effort has an anti-Walter Mitty message, with the id ...
- P&G, NBC Partner On Content For Boomers
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The content includes daily articles, instructional videos, blogs, quizzes and polls. T ...
- M&M'S Gets Sean Combs to Party in Color
Raw, Karl Greenberg - Thursday, May 13, 2010
M&M'S Brand has signed a partnership with Sean Combs, who will produ ...
- Toyota Strengthens MySpace Brand Promotion
Marketing Daily, Karl Greenberg - Tuesday, May 11, 2010
Kim Kyaw, senior media strategist for Toyota, says Toyota's branding in t ...
- Acura Effort Says Luxury Can Be Sensible
Marketing Daily, Karl Greenberg - Tuesday, May 11, 2010
Susie Rossick, Acura's manager of national advertising, says the effort was wr ...
- Fenway Sports Group Grabs Veep from Bruins
Raw, Karl Greenberg - Wednesday, May 12, 2010
Fenway Sports Group (FSG), a sports marketing agency that handles everything fr ...
- Harley-Davidson Launches New Marketing with Maxim
Raw, Karl Greenberg - Wednesday, May 12, 2010
Harley-Davidson is launching it's most comprehensive effort to date aimed at getti ...
- Chevy Goes To Bat With 3D IPad Game
Marketing Daily, Karl Greenberg - Monday, May 10, 2010
Chevrolet is extending its involvement in baseball as a marketing platform f ...
- Macy's Presents Self As Tourist Destination
Marketing Daily, Karl Greenberg - Monday, May 10, 2010
"We have always had visitor services at these stores, but now ha ...
- Acura Says Luxury Can Be Sensible
Raw, Karl Greenberg - Tuesday, May 11, 2010
Spring is when flowers come out and people head out to impulsive ...
- Kmart Backs Kenny Chesney Concert Film
Raw, Karl Greenberg - Tuesday, May 11, 2010
Kenny Chesney and Kmart have linked up for a nationwide distribution de ...
- Frederick's of Hollywood To Help Hard Rock Patrons Get Rock Hard
Raw, Karl Greenberg - Tuesday, May 11, 2010
Frederick's of Hollywood has lost a lot of mojo over the yea ...
- Toyota Partners with MySpace to Find Tunesmiths
Raw, Karl Greenberg - Tuesday, May 11, 2010
Toyota is aiming for music-loving younger consumers with a new marketing progr ...