M&M'S Brand has signed a partnership with Sean Combs, who will produce a M&M'S Color Party in New York City. Combs, known for his White Party, where everyone who attends has to wear all
white, will let consumers choose the color scheme of one of his events. A winner of "Party Like Diddy Sweepstakes" and 20 friends can attend. Diddy will also meet the winner in advance to help plan
his first-ever Red or Green or Yellow or Orange or Blue Party.
Consumers have to register at MMS.com by July 6. The winner also gets travel and accommodations a meeting with Diddy to help plan
the party, as travel and accommodations for 20 of their friends for the party.