Chrysler LLC, with an aim to building its presence in fast-growing multicultural markets is making GlobalHue lead agency for all multicultural strategies for Dodge, Ram Truck and Jeep brands. The
Auburn Hills, Mich. automaker says Wieden+Kennedy will develop the creative for the marketing and advertising for the launch of the all-new 2011 Jeep Grand Cherokee, while GlobalHue will remain the
lead agency for the Jeep Brand.
Each of our four agencies will continue to work as the lead agency for each of their respective brands. For Chrysler it's Fallon, Dodge is Widen, Jeep Global
Hue and Dodge Ram, Richards Group.
January February press release. 6 release announcing agencies. Grand Cherokee schedule in june. ads shortly June.