• by Karl Greenberg , April 30, 2010

Chevrolet has signed on to sponsor the Oprah Winfrey/Harpo Studios “No Phone Zone� campaign. General Motors’ Chairman and CEO Ed Whitacre and employees from GM’s Lansing Delta Township assembly plant, appeared in a taped segment of “The Oprah Winfrey Show� to announce the company’s support of the public education campaign against texting and hand-held cell-phoning while driving.

In addition to Whitacre’s appearance on “The Oprah Winfrey Show�, Chevrolet will lead an internal campaign to encourage employees in the U.S. to take the “No Phone Zone� pledge at Oprah.com. Chevrolet will also sponsor more than 400 public service announcement (PSA) broadcasts for the campaign. The PSA will also be at www.youtube.com/chevrolet.