ExxonMobil has signed a deal with Gardella Racing for the 2010 season that puts its Mobil 1 motor oil brand into drifting, a form of racing popular among a younger cohort in which drivers attempt to
use their wheels to polish the asphalt. The Gardella team races a Mobil 1 Pontiac Solstice GXP festooned with Mobil 1 branding that will also appear on uniforms and all Gardella race cars. Mobil
1’s history in motorsports officially began in 1978 with a sponsorship of the Williams Formula One Racing Team.