• by Karl Greenberg , April 19, 2010

Buick says it will be one of only six companies to advertise on The Wall Street Journal’s application for Apple’s new iPad, which launched April 3.

Said Craig Bierley, Buick and GMC’s director of advertising and sales promotions said, in a release, “We believe Wall Street Journal readers will be some of the first to purchase the latest technology from Apple.�

Buick says the ads, touting the LaCrosse sedan, are placed between each section of the digital paper, “After each article and when swiping past certain pages,� per the company. Users can tap the touch screen on the ad to learn more about the vehicle.

The company is running a rotation of three full-page digital print ads, and an expandable 'toaster' unit. Mobile, print and display advertising were also part of this LaCrosse media buy, per the Detroit automaker. Buick Regal returns this summer, adorning a new vehicle.