Volvo Cars of North America has redesigned its consumer web site to be more social by adding, among other things, a “Community� section. The community includes an
official blog, at Volvoblog.us. Volvo says the blog launched in Nov. 2008 as TheCarThatStopsItself.com to promote Volvo’s XC60 crossover and the “From Sweden with
Lov� experiential tour. Dan Johnston, Volvo’s product communications manager in the U.S. writes the content, but the company is adding guest contributions
about safety, the environment and quality of life. The company says it is also expanding its efforts on Facebook, Twitter, YouTube and Flickr.
