- Caddy Caddies PGA
Raw, Karl Greenberg - Monday, November 29, 2010
Cadillac is backing the PGA Tour. The GM luxury division signed ...
- Hyundai Holiday Push Taps YouTube Sensations
Marketing Daily, Karl Greenberg - Thursday, November 25, 2010
The spots look like they were shot in the duo's own livi ...
- Florida Sees Recovery, Preps For Winter Push
Marketing Daily, Karl Greenberg - Tuesday, November 23, 2010
Next up is perhaps the most critical campaign: the winter-tourism campaign ...
- Kia Parks Store Online At EBay Motors
Marketing Daily, Karl Greenberg - Monday, November 22, 2010
The company's deal with eBay Motors comprises a nationwide, online, new-car shoppi ...
- Study: Gen Y Puts Brakes On Car Ownership
Marketing Daily, Karl Greenberg - Monday, November 22, 2010
Cost of ownership was the biggest reason respondents gave for wanting ...
- Oprah Gives Away A Bunch Of Beetles
Raw, Karl Greenberg - Tuesday, November 23, 2010
Oprah gave away a lot of cars again. Well, not yet. B ...
- Sports Marketing Is Back, NHL Leads Pack
Marketing Daily, Karl Greenberg - Friday, November 19, 2010
Marketers are boosting their commitment to sports sponsorship. Major League Baseball, t ...
- Honda Gets Happy For Year-End Push
Marketing Daily, Karl Greenberg - Friday, November 19, 2010
Honda's go-to guy for many of its retail-focused ads is the animat ...
- Younger Drivers Don't Want Ownership Hassle - Study
Raw, Karl Greenberg - Monday, November 22, 2010
A study commissioned by Zipcar, a car sharing service, says half ...
- Audi Launches IPad App For Flagship A8 Sedan
Marketing Daily, Karl Greenberg - Thursday, November 18, 2010
"It allows us to tell a deeper story you couldn't tell wi ...
- Korean Air's Emily Cho: Travel Can Be A Pleasure
Marketing Daily, Karl Greenberg - Thursday, November 18, 2010
Korean Air marketer Emily Cho was in New York on Thursday ...
- L.A. Show Has Lots Of Electricity, Test Drive Opps
Marketing Daily, Karl Greenberg - Wednesday, November 17, 2010
The more important vehicles getting rolled onto the stage at the sh ...
- Jaguar Back On Top In Dealer Satisfaction Study
Marketing Daily, Karl Greenberg - Wednesday, November 17, 2010
"The process of working out the deal is the primary indicator ...
- Nissan Offers Driving Gamers Op To Do Real Thing
Marketing Daily, Karl Greenberg - Tuesday, November 16, 2010
The "Gran Tourism 5" game is the right sort of starting poi ...
- La-Z-Boy Taps Brooke Shields For Ad Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 16, 2010
Via Santa Monica-based RPA -- which became AOR in 2007 -- ...
- Dodge Gets Its Street On With New Everything
Marketing Daily, Karl Greenberg - Monday, November 15, 2010
"We've spent the last year redefining and building the Dodge brand," sa ...
- Legacy Campaign Takes On Secondhand Smoke
Marketing Daily, Karl Greenberg - Monday, November 15, 2010
The campaign, via Boston-based Arnold Worldwide, which also did Legacy's "Truth" campaig ...
- TrueCar.com Looks To Change Online Shopping
Marketing Daily, Karl Greenberg - Sunday, November 14, 2010
"When most people are given a price from a dealer, they te ...
- Top Rank Gets Social, Expands From Promoter To Broadcaster
MediaDailyNews, Karl Greenberg - Saturday, November 13, 2010
While cable and pay-per-view via HBO and Showtime are still the ma ...
- Big Noise From Dallas
Raw, Karl Greenberg - Saturday, November 13, 2010
Multi media pomp and circumstance has become big in boxing. In ...
- Nelly Performs At Pacquiao Fight
Raw, Karl Greenberg - Saturday, November 13, 2010
Now that the Mexican national anthem, the Philippines national anthem, our nation ...
- Press Row, Cowboys Stadium
Raw, Karl Greenberg - Saturday, November 13, 2010
Boxing sells in Texas. Cowboys Stadium is packed to the gills. I' ...
- Top Rank's DuBoef: Bring Boxing To The People
Raw, Karl Greenberg - Saturday, November 13, 2010
Boxing hasn't been a broadly disseminated sport since the advent of clos ...
- Zappos' Hsieh: Wipe That Smile On Your Face!
Marketing Daily, Karl Greenberg - Friday, November 12, 2010
The founder, CEO, resident bodhisattva and all-around deity of Internet shoe sell ...
- U.S. Army Puts Marketing Guns Into Social Media
Marketing Daily, Karl Greenberg - Thursday, November 11, 2010
"We are the ultimate considered purchase: you buy this product, you cou ...
- Honest Tea Grows Branches, Brews The Leaves
Marketing Daily, Karl Greenberg - Thursday, November 11, 2010
CEO Seth Goldman says the company still eschews advertising, preferring the ki ...
- The Longhorn SUV Won't Steer U Wrong
Raw, Karl Greenberg - Friday, November 12, 2010
I'm in Dallas with my equivalent of "my Samoan attorney." I'm he ...
- Ford Hauls Out F-150 Fuel Economy Message
Marketing Daily, Karl Greenberg - Wednesday, November 10, 2010
Ford's Doug Scott says fuel economy is the biggest unmet need ...
- ING CEO On Customers: More Dating, Less Marriage
Marketing Daily, Karl Greenberg - Wednesday, November 10, 2010
The company takes the same contrarian approach to branding, according to Kuhlman ...
- P&G's Always Launches Menstrual Cycle App
Marketing Daily, Karl Greenberg - Tuesday, November 9, 2010
The application has a potentially large consumer base of women from the ...