- Synovate: Hearts Say Volt, Wallet Says Truck
Marketing Daily, Karl Greenberg - Tuesday, November 9, 2010
"What we have here is -- in part -- the public's desi ...
- Tony Hsieh Talks Zappos
Raw, Karl Greenberg - Wednesday, November 10, 2010
At the Conference Board Marketing Senior Executive conference Tony Hsieh of Zapp ...
- Acura Highlights Audio System In Cinema Ads
Marketing Daily, Karl Greenberg - Monday, November 8, 2010
The 60-second ad, "Inside Elliot's Head," touts the Acura/ ELS 10-speaker aud ...
- Q&A: 'Marketing Daily' Hits the Marathon, Sort Of
Marketing Daily, Karl Greenberg - Monday, November 8, 2010
Among the participants in the ING New York City Marathon was Marketi ...
- Ram Truck To Sponsor CMT "Artists Of The Year"
Marketing Daily, Karl Greenberg - Tuesday, November 9, 2010
Chrysler's Ram Truck division is reaching out to country music fans throu ...
- Goodbye Mr. Goodwrench
Raw, Karl Greenberg - Tuesday, November 9, 2010
Goodbye Mr Goodwrench. General Motors is ending the parts and services bra ...
- Chevy Silverado Ad Pokes Fun At Ford F-250
Marketing Daily, Karl Greenberg - Friday, November 5, 2010
Michael Stelmaszek, group creative director at Campbell-Ewald, says the campaign reflects wh ...
- NHL Inks Discover Card As Its Roster Grows
Marketing Daily, Karl Greenberg - Sunday, November 7, 2010
The deal extends Discover's limited involvement in hockey. Discover also can devel ...
- Marathon Sponsors Expand Into New Categories
Marketing Daily, Karl Greenberg - Thursday, November 4, 2010
Among the new sponsors is Subway, whose most famous customer, Jared Fog ...
- Tecate Backs 'Pac'-d Month of Boxing
Marketing Daily, Karl Greenberg - Thursday, November 4, 2010
The timing is good for Mexican beer brand Tecate -- as mo ...
- "Max" and "Al" Take All Comers For Chevy Silverado
Raw, Karl Greenberg - Friday, November 5, 2010
Chevrolet today launches a new ad push for its Silverado Heavy Du ...
- Mazda's Miata MX-5 Still Magnetic North For Brand
Marketing Daily, Karl Greenberg - Wednesday, November 3, 2010
Chris Hill says that while the company doesn't advertise the MX-5, ...
- Happy Days Are Here Again, Except For Toyota
Marketing Daily, Karl Greenberg - Wednesday, November 3, 2010
Tuesday was no glitch -- the positive new-car and truck sales numbe ...
- JetBlue, HP Back LinkedIn; URLs Still Home Base
Marketing Daily, Karl Greenberg - Tuesday, November 2, 2010
During a discussion of LinkedIn's new Company Pages, JetBlue CMO Marty S ...
- Mood Down, Sales Up. Go Figure!
Marketing Daily, Karl Greenberg - Tuesday, November 2, 2010
It's Election Day and people are anxious, and the national debt clo ...
- JWT: Hoping For Equanimity? Try Wednesday
Marketing Daily, Karl Greenberg - Monday, November 1, 2010
A new study from JWT's research arm says the overall anxiety ...
- SEMA Brings Back Customized Cars, Trucks
Marketing Daily, Karl Greenberg - Monday, November 1, 2010
The real draws of the show, running through Friday of this wee ...
- Lexus Promotes Green Fashion With Eco Challenge
Marketing Daily, Karl Greenberg - Tuesday, November 2, 2010
Lexus is partnering with the Council of Fashion Designers of America (CFD ...
- LinkedIn Says Internet Ad Rev. Looking Good
Raw, Karl Greenberg - Tuesday, November 2, 2010
The advertisng market online has been roaring back, according to the he ...
- Brut Slap-Happy For Younger Guys, Real Men
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
The effort plays on the idea of slapping someone who deserves ...
- Edmunds.com Relaunch To Focus On Intuition
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
Jeremy Anwyl, CEO of the Los Angeles-based company, says products like Amazon ...
- Knicks Call Boost Mobile Official Telcom
MediaDailyNews, Karl Greenberg - Friday, October 29, 2010
Boost Mobile will be new on the roster of team sponsors ...
- FedEx Launches Morphing Map In Global Push
Marketing Daily, Karl Greenberg - Thursday, October 28, 2010
The campaign is not meant to be heavily branded, Brenda McWilliams, managi ...
- Power: Electric Car Haloes Not Plugged Into Reality
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
According to the report, no amount of advertising will get large numbe ...
- Q&A: Chris Perry, Jeff Goodby Go Deep On Chevy
Marketing Daily, Karl Greenberg - Thursday, October 28, 2010
The campaign comprises a 60-second anthem spot with archival footage of Gener ...
- KBB Buy Puts AutoTrader.com Atop Purchase Funnel
Marketing Daily, Karl Greenberg - Tuesday, October 26, 2010
"Most people visit the dealership for the first time when they b ...
- American Family Talks Safe Driving With MTV
Marketing Daily, Karl Greenberg - Tuesday, October 26, 2010
The six-part co-branded series follows three friends on a "bucket list" ro ...
- Branded Entertainment 'Must Be Measurable'
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
"Branded entertainment needs the same judging criteria as any marketing effort: wh ...
- Branded Entertainment: Put Skin In The Game
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
Pepsi's Frank Cooper, who has spent the last two years relaunching Pep ...
- AutoTrader Grabs Kelley Blue Book
Raw, Karl Greenberg - Tuesday, October 26, 2010
How's this as a metaphor for the dorm-room Internet mogul hiring h ...