- NBA Season Starts; Brands Already At Play
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
Emilio Collins, SVP global marketing and partnerships for the league, says: " ...
- Land Rover Goes Urban In 10 Cities Worldwide
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Land Rover's campaign for company's forthcoming Range Rover Evoque will be develop ...
- Sales Of Certified Pre-Owned Vehicles Take Off
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Edmunds.com analyst Joe Spina says sales programs around used cars that ha ...
- Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant ...
- J.D. Power: Consumers Adopting Minimalism
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
J.D. Power and Associates has tapped five consumer trends emerging from t ...
- Guitar Aficionado
Magazine Rack, Karl Greenberg - Thursday, October 21, 2010
The American guitar-collector phenom tracks the baby boom, the instrument's electrification a ...
- Dunkin' Donuts Inks Deal With Celtics Guard
Marketing Daily, Karl Greenberg - Wednesday, October 20, 2010
Dunkin' Donuts has signed a deal to make Celtics All-Star guard R ...
- Farmers Insurance Joins Humor Bandwagon
Marketing Daily, Karl Greenberg - Wednesday, October 20, 2010
Farmers' effort, which includes TV, involves a semi-fictive "University of Farmers" overse ...
- Glenfiddich Launches U.S. Integrated Ad And Event Push
Raw, Karl Greenberg - Thursday, October 21, 2010
Single-malt Scotch brand Glenfiddich is launching a multi-million dollar advertising and marketi ...
- Another Big Toyota Recall
Raw, Karl Greenberg - Thursday, October 21, 2010
Toyota Motor Sales is conducting a massive voluntary recall of some 1. ...
- J.D. Power Offers Up Social Media Wisdom
Raw, Karl Greenberg - Thursday, October 21, 2010
J.D. Power and Associates says it has tapped five consumer trends emergi ...
- Q&A: Kia's Tim Chaney Eyes 4-Point Play
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
"In the beginning of our relationship with the NBA a few yea ...
- Jeep Makes Video Come To Life
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
In conjunction with the release of the game on Nov. 9, Je ...
- NS Draws Lines Between Rail Shipping And Smart Business
Raw, Karl Greenberg - Wednesday, October 20, 2010
Norfolk Southern Corp. railroad is going to begin advertising to raise awarene ...
- DHL Launches B-B Campaign Touting Time Definite Service
Raw, Karl Greenberg - Wednesday, October 20, 2010
DHL Express is touting its new Time Definite program with a B-to ...
- Farmers Insurance Gets A Diploma
Raw, Karl Greenberg - Wednesday, October 20, 2010
Farmers is the latest insurance company to use humor as a weap ...
- Suzuki SX4 Gets Ready For Its Close-Up on Top Gear
Raw, Karl Greenberg - Wednesday, October 20, 2010
Suzuki's new SX4 SportBack is featured on History Channel's "Top Gear," p ...
- Lincoln African-American Campaign Spotlights MKX
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
In the spot, the lawyer learns she is promoted to partner ...
- Kia Extends Its Sponsorship Of The NBA
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
The company's activities start with the Kia NBA Tip-Off '10, where t ...
- Q&A: GM's Bierley On What Makes The Buick Brand
Marketing Daily, Karl Greenberg - Friday, October 15, 2010
In the first part of Marketing Daily's interview with Craig Bierley, t ...
- A 'Build It, They'll Come' Theme At ANA 'Masters'
Marketing Daily, Karl Greenberg - Friday, October 15, 2010
If there was a unifying theme, it was a kind of "bui ...
- Day One At ANA: Record Attendance, Upbeat Tone
Marketing Daily, Karl Greenberg - Thursday, October 14, 2010
The 100th annual Association of National Advertisers convention, "Growth: Mastering Brands/Driving Results ...
- Team Mazda To Influence Creative This Year
Marketing Daily, Karl Greenberg - Friday, October 15, 2010
John Abel, Mazda's director of marketing for North America, tells
Marketing Daily- ANA Gets An Earful From Cindy Gallop
Raw, Karl Greenberg - Friday, October 15, 2010
At the ANA conference, Cindy Gallop, former head of BBH's New Yo ...
- Speros At ANA: The Medium Is A Lot Of The Message
Raw, Karl Greenberg - Friday, October 15, 2010
Fidelity's EVP and CMO Jim Speros said the marketers' version of "locatio ...
- Human Relationships Can Be Measured In Bits - Desmond
Raw, Karl Greenberg - Friday, October 15, 2010
Keith Pardy, CMO of Research in Motion, maker of BlackBerry had go ...
- Oracles Of Orlando At ANA
Raw, Karl Greenberg - Friday, October 15, 2010
Today at the ANA, the news is Gary Elliot of HP w ...
- Apotheosis Of Young Marketers At ANA
Raw, Karl Greenberg - Friday, October 15, 2010
The ANA (Association of National Advertisers) announced today at its annual meeti ...
- Q&A: GM's Bierley Touts Power Of Social Media
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
Craig Bierley oversees the marketing organizations for two disparate General Motors bran ...
- Is Chevy Volt A Hybrid? Electric? Bit Of Both?
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
A General Motors release says it did not share all the detai ...