- P&G's Pritchard Says Redefine Consumers
Raw, Karl Greenberg - Thursday, October 14, 2010
P&G's Marc Pritchard, showing P&G's "Proud Sponsor of Moms," the company's cross-bra ...
- Mersereau: Video's Next Big Thing
Raw, Karl Greenberg - Thursday, October 14, 2010
Cicso's VP of corporate marketing Marylin Mersereau: the company's secret is catchi ...
- More From Tripodi At ANA
Raw, Karl Greenberg - Thursday, October 14, 2010
Tripodi said innovation is critical and marketing is where brand love a ...
- Coca-Cola's CMO Tripodi Says Expression Trumps Impression
Raw, Karl Greenberg - Thursday, October 14, 2010
At ANA, Coca-Cola's Joe Tripodi says its new marketing platform, "Liquid &am ...
- Liodice Lists Masters Of The Marketer's Constitution At ANA
Raw, Karl Greenberg - Thursday, October 14, 2010
The 100th Annual ANA Conference "Masters of Marketing" with a "Growth: Masteri ...
- At ANA IHS Global Insight Says Ad Spend Will Grow Modestly
Raw, Karl Greenberg - Thursday, October 14, 2010
If the ANA Annual Conference in Orlando, packed to the rafters, ...
- Buick Extends Lifestyle Focus With '40-Under-40'
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
The program makes Buick the sponsor of "40 Under 40," a cross-tit ...
- Right Guard Total Defense, NBA In Overtime
Marketing Daily, Karl Greenberg - Tuesday, October 12, 2010
Right Guard deodorant brand, since 2006 a division of Henkel North Americ ...
- Florida Talks Trails To Tout Natural Wonders
Marketing Daily, Karl Greenberg - Monday, October 11, 2010
While a lot of the former quirky wonders of the state a ...
- Mercedes-Benz Talks To Gen Y To Refine Programs
Marketing Daily, Karl Greenberg - Monday, October 11, 2010
Steve Cannon says the Generation Benz program has come out of ...
- J.D. PowerPanel To Expand Firm's Consumer Insight
Raw, Karl Greenberg - Tuesday, October 12, 2010
J.D. Power and Associates says it is expanding market research with ...
- Right Guard Re-Ups With NBA
Raw, Karl Greenberg - Tuesday, October 12, 2010
Henkel North America's Right Guard deodorant brand will extend its marketing partnersh ...
- Buick And Time, Inc. Partner For "40-Under-40"
Raw, Karl Greenberg - Tuesday, October 12, 2010
Buick is promoting its Regal sedan through a new integrated campaign th ...
- Oneworld Alliance Goes UP-town In New York
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The campaign, via Imagination, promotes the alliance for a premium experience acro ...
- NBA Launches Hispanic/General Market Efforts
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The League is launching a raft of TV spots for the gener ...
- Mitsubishi Goes Robotic For New Outlander Sport
Marketing Daily, Karl Greenberg - Thursday, October 7, 2010
Gregory Adams tells Marketing Daily the microsite will be the baseline f ...
- NHL Partners With Foursquare, Superheroes
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The National Hockey League is hoping to attract younger consumers to beco ...
- Brooklyn To Pour Stoli
Raw, Karl Greenberg - Friday, October 8, 2010
Vodka brand Stolichnaya is signing with Brooklyn Sports & Entertainment, the sal ...
- Automakers Talk To Municipalities, Consumers About Electric Cars
Marketing Daily, Karl Greenberg - Wednesday, October 6, 2010
Sparks are flying as several automakers are trying to generate interest ...
- Thermador Rebranding Largest To Date
Marketing Daily, Karl Greenberg - Wednesday, October 6, 2010
Premium kitchen major appliance brand Thermador is in the midst of t ...
- New HP Marketing SVP Says It's All About The Connection
Marketing Daily, Karl Greenberg - Tuesday, October 5, 2010
Richard Gerstein, HP marketing SVP, sees the future of HP in i ...
- Honda Supports 'Dreams' With Social Media
Marketing Daily, Karl Greenberg - Tuesday, October 5, 2010
Honda is launching a month-long social media campaign designed to drive peop ...
- Mercedes-Benz Gets Real With Testimonials
Marketing Daily, Karl Greenberg - Monday, October 4, 2010
"There's almost this mentality that people who own the three-pointed star a ...
- Ford Rally To Send Focus On Amazing Race
Marketing Daily, Karl Greenberg - Monday, October 4, 2010
Instead of unrolling over the course of several months, the effort, "Foc ...
- BMW, Guggenheim Ink Global Culture Tour Deal
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
A spokesperson says BMW won't use the program as a marketing platfor ...
- Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previous ...
- Toyota Expands Smart
Raw, Karl Greenberg - Monday, October 4, 2010
Toyota Motor Engineering and Manufacturing North America, Inc. said it has broaden ...
- Ford Reality Rally To Back 2012 Focus Car
Raw, Karl Greenberg - Monday, October 4, 2010
Ford got a lot of buzz for Fiesta Movement, a social-media progr ...
- Chevrolet Hitting The Road With The Volt
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Chevrolet is following up a July 4 "Freedom Drive" run of i ...
- Ford Goes All Social For New Focus
Marketing Daily, Karl Greenberg - Thursday, September 30, 2010
The company will bring 100 people to Europe in early '11 ...