Tripodi said innovation is critical and marketing is where brand love and brand value meet. He said the company needs to be both timeless and relevant, inspirational yet operational.
The
logo, for example hasn't changed for 125 years. Tripodi reviewed some of the company's growth to demostrate it's steady ascent of the Everest of marketing. The brand, he said, was worth a buck in
1910, and now is valued at about $72 billion and has gone from one to an almost unimaginable 500 brands.