J.D. Power and Associates says it is expanding market research with a program called J.D. PowerPanel to launch this quarter. The extension of survey-based customer satisfaction and product
quality research is designed to draw consumers to participate in online market research via popular websites and portals.
"The J.D. PowerPanel will augment our existing sources of online
panel engagement to provide more robust sample volumes and enhanced diagnostics for our research," said Kevin Keegan, SVP of global research operations at at the LA-based firm.
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Power and Associates is collaborating with uSamp, based in Encino, Calif., to develop the J.D. PowerPanel.