Vodka brand Stolichnaya is signing with Brooklyn Sports & Entertainment, the sales and marketing arm of the forthcoming Barclays Center in Brooklyn to be a Founding Partner in a five-year alliance
with the the Nets NBA team and the sports and entertainment venue in downtown brooklyn, where the Nets will play. The Barclays Center is slated to open in mid 2012, and will be the first
professional sports venue in Brooklyn since 1957 As part of the agreement with the Barclays Center, Stoli will have category exclusive branding throughout the new arena and the branding of six bars.