- Honda Launches Campaign For Odyssey Minivan
Marketing Daily, Karl Greenberg - Wednesday, September 29, 2010
Honda is hoping that people who have hesitated to buy a miniv ...
- Diversity Panelists Sound Multicultural Alarm
Marketing Daily, Karl Greenberg - Wednesday, September 29, 2010
Marketers should loosen their purse strings now to research their diversity consumer ...
- Lincoln Uses Mad Man To Launch New Ad Push
Raw, Karl Greenberg - Thursday, September 30, 2010
Goodbye Major Tom, hello John Slattery. Ford's Lincoln division has a n ...
- Autotrader Focuses on Women In "Purse Powers The Pedal" Sweeps
Raw, Karl Greenberg - Thursday, September 30, 2010
Autotrader.com is launching a social-media sweepstakes program offering a trip to L ...
- Ford, Pandora Launch Cause-Marketing Effort
Marketing Daily, Karl Greenberg - Tuesday, September 28, 2010
The fourth-quarter campaign allows Pandora visitors to use the platform's social sha ...
- BMW's McKenna: Mobile Is Key To Telematics
Marketing Daily, Karl Greenberg - Tuesday, September 28, 2010
"In-vehicle technology is a two-pronged business for us. First, we are markete ...
- At OMMA Global, Aflac CMO Charney Touts The Duck
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
"Brand awareness has gone from 11% to 91% in fewer than fo ...
- Chevrolet, Microsoft Go Multi-Screen For Volt
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
Instead of using a real steering wheel, the two -- who we ...
- Twitter's Costolo Says Brands Will Spend Millions on Twitter
Raw, Karl Greenberg - Tuesday, September 28, 2010
Twitter COO Dick Costolo said at the MIXX IAB conference that ...
- Bat Woman Talks Trust..Trust..Trust....
Raw, Karl Greenberg - Tuesday, September 28, 2010
The woman who is giving the keynote on trust at the Tim ...
- Where's The Coffee?
Raw, Karl Greenberg - Tuesday, September 28, 2010
I am attending the Blogojevich (sp) thing today at the Trust conferenc ...
- Buick Juggles Pots, Pans On The Culinary Stage
Marketing Daily, Karl Greenberg - Friday, September 24, 2010
Buick has several pans on the stove to promote vehicles like t ...
- Marketing Risks Come With Sponsorship Territory
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
The latest CMO Council study, "Doing Away With Foul Play," on marketer ...
- Coke Has Fire Team For Global Issues
Raw, Karl Greenberg - Monday, September 27, 2010
Gerard Babbits, social media marketing manager, global interactive marketing at Coca-Cola sa ...
- Look Inside But Be Careful
Raw, Karl Greenberg - Monday, September 27, 2010
Panelists said look to your own company for social media management b ...
- Kia Going Beyond Vanilla With New Optima
Marketing Daily, Karl Greenberg - Thursday, September 23, 2010
Optima has an opportunity because consumers in the mid-sized car segment a ...
- It's Not About The Billboards: MSG's O'Neil
Marketing Daily, Karl Greenberg - Thursday, September 23, 2010
Madison Square Garden is on a roll, inking sponsorship deals for i ...
- VW Takes To The Ice With N.Y. Rangers And MSG
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Volkswagen is sponsoring the New York Rangers for the 2010-11 season ...
- Brands To Back Smithsonian Museum Day
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Toyota's involvement includes broadcast, print and online experiences: In Smithsonian Magazine a ...
- MillerCoors CMO Expounds On The Reach Of Sports
Marketing Daily, Karl Greenberg - Tuesday, September 21, 2010
At the IMG Sports Marketing Symposium in New York, boasting record audien ...
- O Canada: Scion Enters Maple Leaf Country
Marketing Daily, Karl Greenberg - Tuesday, September 21, 2010
The campaign includes digital out-of-home boards, dealership elements, and many non-traditional elemen ...
- Brands To Back Smithsonian Museum Day
Raw, Karl Greenberg - Wednesday, September 22, 2010
Toyota, Microsoft and Citgo are sponsoring Smithsonian Magazine Museum Day. The annu ...
- Toyota Does Open-Mike For Camry, Corolla
Marketing Daily, Karl Greenberg - Monday, September 20, 2010
Toyota is launching a Web series as part of its AutoBiography soci ...
- ANA Sides With Video Game Publishers
Marketing Daily, Karl Greenberg - Monday, September 20, 2010
The brief, urging the U.S. Supreme Court to agree that California shou ...
- Pepsi's Kaufman Talks About The PepsiCo10
Marketing Daily, Karl Greenberg - Friday, September 17, 2010
"This is very different approach, bringing young entrepreneurs and partnering with th ...
- Airstream Looks To Younger, Creative Affluents
Marketing Daily, Karl Greenberg - Friday, September 17, 2010
This month, the Jackson Center, Ohio-based company is partnering with Bloomingdale's f ...
- Infiniti Backs Family vs. Chef
Marketing Daily, Karl Greenberg - Monday, September 20, 2010
Infiniti is backing a new program, "Family Vs. Chef," a Web seri ...
- Toyota Does Open-Mike For Camry, Corolla
Raw, Karl Greenberg - Monday, September 20, 2010
Toyota is launching a web series featuring standup comics as part ...
- Hyundai, Corona Hit It Big On Interbrand's List
Marketing Daily, Karl Greenberg - Thursday, September 16, 2010
For now, Hyundai is downplaying the Hyundai nameplate on Equus. "We ha ...
- Ford Gets Behind Super-Driver Block For Fiesta
Marketing Daily, Karl Greenberg - Thursday, September 16, 2010
Central to its efforts is rally racer and Internet phenom and businessm ...