• by Karl Greenberg , September 20, 2010

Toyota is launching a web series featuring standup comics as part of its Toyota Autobiography social media program. The new video series, "Standup Stories" has six comedians riffing on a "My First Ride" theme. The videos have the comics performing in front of a live audience of some 75 people at Hollywood's Improv comedy club.

Break Media's Creative Lab, Toyota, and Saatchi & Saatchi led the creative process on the project. It is directed by Emmy award-winner Rocco Urbisci. The comics featured are Bret Ernst, Dean Edwards, Ian Bagg, Daryl Wright, and Carlie & Doni.



The first video goes live on Monday, with ensuring standup routines rolling out in coming weeks. The videos are both at Break.com/toyota and on Toyota's AutoBiography Facebook page. Break was also involved in Toyota's "swagger wagon" effort