Toyota, which is presenting sponsor, supporting the Avalon, will provide docent tours, interactive trivia contests and giveaways at the Dallas Museum of Art; the Adler Planetarium in Chicago, Ill.; The Autry National Center in L.A.; Tower Hill Botanic Garden Boylston, Mass. and the Tampa Museum of Art.
Toyota's involvement includes broadcast, print and online experiences: In Smithsonian magazine and online, Toyota will present something called "Featured Five," a listing about each of the venues. Toyota will also donate $1—up to $10,000—to museum programming nationwide for each online consumer query about its Avalon full sized sedan.
Microsoft's participation in-book presence touts the company's "Make Education Great" corporate campaign. Microsoft will give away tip cards at the museums on how to 'Make Your Museum Visit Great." The cards also urge Museum Day ticketholders to use Microsoft Office products and directs visitors to the "Make Education Great" hub to enter to win $25,000 to help schools in their communities. Microsoft's logo will be present on all Museum Day promotional materials, the sponsor page and the Museum Day Ticket.
The Smithsonian web site also has links to sponsors' sites.