- ANA: Clients, Agencies Have A 'Shared Purpose'
Marketing Daily, Karl Greenberg - Wednesday, September 15, 2010
"You have to wrestle to the ground what is your shared purpose ...
- GM's OnStar To Relaunch With 'Live On' Theme
Marketing Daily, Karl Greenberg - Wednesday, September 15, 2010
OnStar will be a lifestyle program that goes beyond safety and emergenci ...
- UFL Launches Campaign For Football Diehards
Marketing Daily, Karl Greenberg - Tuesday, September 14, 2010
The effort uses the conceit that with UFL broadcast on Versus, HDN ...
- Report Finds Affluent Shop At Walmart, Too
Marketing Daily, Karl Greenberg - Tuesday, September 14, 2010
Forget golf, tennis, power boating and jaunts to St. Tropez. Affluent America ...
- Scion Launches First NFL Ads to Tout New TC
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The effort also includes movie theater lobby posters paired with 3D a ...
- UPS 'Hearts' Logistics In First Global Campaign
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The first ads begin Monday in the U.S., China and the U. ...
- Bank Group Signs Partnership Deal With NBA
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The company says U.S. marketing activity will focus on its BBVA Compa ...
- GM OnStar To Relaunch With "Live On" Theme
Raw, Karl Greenberg - Wednesday, September 15, 2010
General Motors' telematics program OnStar is outgrowing its identity as a "ju ...
- Jaguar's Marketing VP Dishes On Strategy
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
"The whole premise was to go into the markets and be bi ...
- Toyota Talks Tiny Football In Corporate NFL Push
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
The broadcast, Web and social media use tongue-in-cheek features on Pee W ...
- BBVA Signs With NBA
Raw, Karl Greenberg - Monday, September 13, 2010
The BBVA Group and the National Basketball Association (NBA) have signed ...
- Chrysler Signs Financing Deal With U.S. Bank
Raw, Karl Greenberg - Monday, September 13, 2010
Chrysler Group LLC has signed an agreement with U.S. Bank around consum ...
- Fresh Wave Sponsors Chicago Bears
Raw, Karl Greenberg - Monday, September 13, 2010
OMI Industries' Fresh Wave odor-eliminator brand has signed on as a spons ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- BMW Links To Calif. Restaurant For Tourney Effort
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
The Woodcliff Lake, N.J.-based U.S. sales arm of BMW has signed ...
- Suzuki Rewards Expand To Contest, Game
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that t ...
- Study: Credit Cards Out, Prepaid Cards, Cash In
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
People are ditching credit cards for debit, gift and prepaid cards, accordi ...
- Ford Fiesta In Viewer-Controlled Reality Web Show
Marketing Daily, Karl Greenberg - Tuesday, September 7, 2010
The show, via web video company Digital Broadcasting Group (DBG) and act ...
- Toyota Hispanic Campaign Is All About The Decals
Marketing Daily, Karl Greenberg - Tuesday, September 7, 2010
The effort includes Spanish TV spots shot as short documentaries showing Toyo ...
- Credit Card Use Falling
Raw, Karl Greenberg - Wednesday, September 8, 2010
Consumers are using credit cards less according to a new study ...
- Mazda Seeks 'Soul Of Motion' In New Design Language
Marketing Daily, Karl Greenberg - Friday, September 3, 2010
The new look -- a more mammalian, "about to pounce" sensibility ...
- P&G TO "Compact" Detergents By Next Year
Raw, Karl Greenberg - Tuesday, September 7, 2010
Procter & Gamble says it is moving all of its U.S. a ...
- Jaguar Takes A Suite At Edward Thomas Hotels
Marketing Daily, Karl Greenberg - Thursday, September 2, 2010
Jaguar first showed off the XJ car at the Sunset Marquis Hot ...
- Sprint, Ford Partner For 'ControlTV' Web Show
MediaDailyNews, Karl Greenberg - Thursday, September 2, 2010
Ford's Fiesta compact car is getting a star turn in a n ...
- "Soul Of Motion" In New Mazda Design Theme
Raw, Karl Greenberg - Friday, September 3, 2010
Mazda's re-emergence after 2000 involved more than the success of its Zoom-Zo ...
- Bears Tap Toyota For Top-Tier Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, September 1, 2010
Toyota's Midwest regional office is taking advantage of the size of t ...
- August Was A Mixed Bag For Vehicle Sales
Marketing Daily, Karl Greenberg - Wednesday, September 1, 2010
Sales of new cars and trucks in August reflect as much t ...
- U.S. CPSC Finds No Rash On Pampers
Raw, Karl Greenberg - Thursday, September 2, 2010
Procter & Gamble says a comprehensive review by the U.S. Consumer Produ ...
- Ford Fiesta In Reality Web Show
Raw, Karl Greenberg - Thursday, September 2, 2010
Ford's Fiesta compact car is getting a star turn in a n ...
- Report: Radio Still A Good Way To Sell Cars
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
"What radio does is encourage dialogue with listeners, and there is ...