Procter & Gamble says it is moving all of its U.S. and Canadian powder laundry detergents to concentrated formulations starting next February. Under the "Future Friendly" program, the company will
launch compacted versions of Tide, Gain, Cheer, Dreft, and Ivory Snow brands. Current products that only sold as compacted versions are Tide ColdWater, PUR and Cascade Action Pacs. The company says
the compacted detergents clean the same number of loads though the container is smaller.