• by Karl Greenberg , October 12, 2010

Henkel North America's Right Guard deodorant brand will extend its marketing partnership with the National Basketball League. The company began promoting its line of Total Defense deodorants with the NBA last year, with a marketing promotion that put the NBA logo on Right Guard's lineup of five Total Defense products and a spokesperson partnership with Chris Paul of the New Orleans Hornets.

The company says this year it plans retail promotions, NBA-themed advertisements, and online content. This year the company will extend the partnership to include NBA in Canada.

Right Guard says it will also support the Women's National Basketball Association (WNBA) as a partner of the WNBA Inspiring Women's Luncheon.

Right Guard says it will continue to run large-scale national consumer promotions and be a "Very active and visible partner during key points of the NBA season, including NBA All-Star, the NBA Playoffs, and The Finals."