At the ANA conference, Cindy Gallop, former head of BBH's New York office (who now apparently lives in an all-black apartment that used the be the men's locker room at the Chelsea, NY YMCA and whose
web site is festooned with photos of her at a party that looks an awful like a reunion of Studio 54 vets) said the whole idea of doing good is inherently boring, which is why businesses struggle to
take action and that the future of advertising is not about the big idea, but production. And, sounding an awful lot like a character from an Ayn Rand book, "The future belongs to the people who make
stuff."