Today at the ANA, the news is Gary Elliot of HP was tapped to be Chair of the ANA marketers' board, Stephen Quinn of Walmart will be Vice Chair, and Kellogg's Mark Baynes is to be Treasurer.
Meanwhile, Ted Ward of Geico had some choice things to say about marketing and insurance: "if you're not having fun you're not doing it right," was one. "Wthe problem with a singular focus is it's not
singular," was another. Like Coca-Cola's Tripodi, Ward believes conversations are more important than impressions.
Ward, who notes that auto insurance is the third largest expense in the U.S.
household, said marketing can have magic, but not without discipline.