Norfolk Southern Corp. railroad is going to begin advertising to raise awareness of the brand and the benefits of rail shipping. The "One line, infinite possibilities" effort, by RP3 Agency, includes
two TV spots to air on CNN and Fox News during the election season as well as print, out of home, social media and other digital elements.
Ad creative uses the horizontal silver lines in the
NS logo as a motif in the ads, which show a series of images demonstrating the environmental, business and logistics benefits of rail shipping.