- Ford, Nissan Create Reality Shows For Millennials
Marketing Daily, Karl Greenberg - Thursday, September 22, 2011
This summer Ford brought racing, Millennials, and the Fiesta, Mustang and Rang ...
- eBay Motors Launches Web Based Show
Raw, Karl Greenberg - Friday, September 23, 2011
eBay is launching "World's Fastest Car Show" – an original video seri ...
- Nissan Taps Deperez For Marketing
Raw, Karl Greenberg - Friday, September 23, 2011
Nissan has tapped Fred Deperez as director, Chief Marketing Manager for Niss ...
- Is Tragedy Really The Right Place To Build Brand Equity?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Ads in the sky, ads in public restrooms, on peoples' skin, a ...
- Ford Says U.S. Auto Sales To Rise In September
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Ford bean counters see September as a strong month for U.S. au ...
- BA Launches Biggest Ad Push In Years
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
British Airways has launched its biggest brand advertising campaign in more th ...
- FDA Bans Primatene Mist
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
The Food and Drug Administration has determined that Primatene Mist is ...
- Foster's Says 'Yes'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Australian beer giant Foster's has accepted an improved takeover worth Aus$9.9 billi ...
- General Motors' GMC Takes NFL Sponsorship On The Road
Marketing Daily, Karl Greenberg - Wednesday, September 21, 2011
GMC is the official vehicle of the NFL, but the General Moto ...
- Industry Council Offers Guidelines For Spirits Marketing
Marketing Daily, Karl Greenberg - Wednesday, September 21, 2011
The Distilled Spirits Council of the United States (DISCUS) has issued n ...
- September Looking Better Than August For Auto Sales
Raw, Karl Greenberg - Thursday, September 22, 2011
September is looking to be a better month than last for new-vehic ...
- PepsiCo Helps Grow Chick Peas In Ethiopia
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
PepsiCo will announce a new venture today aimed at increasing its acce ...
- Foster's Group Agrees To SABMiller Takeover
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
SABMiller has agreed a deal to buy Foster's Group for AUD5.1 p ...
- Internet Ads Kill TV
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
Hitherto the Internet ad model has been click-through based. Online video, soci ...
- Q&A: For Marketers And The U.S. Olympic Team, Swimming With Michael Phelps Is Solid Gold
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
Michael Phelps has experience the joy of victory (Olympic gold) and t ...
- Smart Launches "Un-Big" Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
German luxury carmaker Mercedes-Benz is relaunching the Smart car in the Unit ...
- Grey To Add A Division
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
The Grey unit of the Grey Group, which is owned by WP ...
- Zipcar Taps Levy For Humorous Take On Urban Life
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
Car share company Zipcar has tapped comedian Dan Levy for a vid ...
- WKSU Folk Festival Campaign: It's Not Your Grandfather's Folk
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
The key to getting college students interested in music that falls, broadl ...
- Honda Gear At John Deere
Raw, Karl Greenberg - Wednesday, September 21, 2011
Honda Power Equipment has signed a sales and marketing agreement with Jo ...
- Lincoln Financial Taps DePeau For CMO Spot
Raw, Karl Greenberg - Wednesday, September 21, 2011
Lincoln Financial Group has named Jamie DePeau as CMO effective immediately. DePe ...
- Without Manning, Who Is The NFL's (Next) Marketing MVP?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Barry Janoff mulls who's next among NFL MMP's (most marketable players): T ...
- Mexican Soft Drink Jarritos Launches General Market Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
You may have seen people washing down pico de gallo with Jarrit ...
- Michaels Settles False Advertising Investigation
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
The New York State Attorney General's Office has reached a $1.8-million settleme ...
- Wal-Mart CEO Talks Economy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Wal-Mart's chief executive says short-term economic fixes could work, but job creati ...
- Facebook Boosts Diageo Advertising Program
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Diageo, owner of drinks brands including Baileys, Guinness, and Smirnoff, plans ...
- Thacker, Ex Of Target, Goes To NPO
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Robert Thacker, former CMO at Target, has been appointed executive director f ...
- MusclePharm Signs On With UFC To Get Primetime Exposure
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Nutritional supplement company MusclePharm, which recently made headlines by signing NFL quarterba ...
- NASCAR Signs Trio Of Sponsors For Vegas Promo
Marketing Daily, Karl Greenberg - Monday, September 19, 2011
NASCAR is bringing back its "Send Me 2 Vegas" promotion, and Fo ...
- Automakers Increase Mobile Ad Spending
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
Automakers are moving into the mobile media market, particularly with location-based program ...