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Grey To Add A Division

The Grey unit of the Grey Group, which is owned by WPP, is forming a global division, Grey Healthy People, that will specialize in advertising for health-related products and services, including prescription drugs, over-the-counter medications, and general health and well-being products.



The division will have a base of $500 million accounts already handled by Grey for the likes of Allergan, Bausch & Lomb, Boehringer Ingelheim, GlaxoSmithKline, Eli Lilly and Pfizer. Others among the 30 or so brands involved include Aquafresh, Botox, Cialis, Flomax, Juvederm, Preparation H, Robitussin and Tums.

Read the whole story at The New York Times »

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