- Beauty, Personal Care Companies Join Forces In Cancer Effort
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
"Look Good...Feel Better," a global program dedicated to boosting cancer patients' self-este ...
- Rappers Rhyme About, Have Deals With Alcohol Brands? Art Or Advertising?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
Researchers at the University of Pittsburgh School of Medicine parsed 793 son ...
- 5-Hour Energy Goes To College With ESPN Hoops Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
In an effort to reach college-age consumers, 5-hour Energy, which has topp ...
- Supervalue, Giant Eagle Sign On To Campbell Soup School Rewards
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
Pittsburgh-based Supervalu Giant Eagle retailers have joined Campbell Soup Co.'s electronic scho ...
- Fisker Got $500 Million In Government Loans For A Nice Luxury Car...You Didn't Even Get A T-Shirt
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
You may need to put in your mouth guard for this o ...
- Hyundai's Veloster Effort Operating On 12 Cylinders
Marketing Daily, Karl Greenberg - Thursday, October 20, 2011
Hyundai Motor America's marketing campaign for the new Veloster has more movi ...
- Lexus Puts Billboard On Pandora To Tout Safety
Marketing Daily, Karl Greenberg - Thursday, October 20, 2011
Lexus is launching a program that takes its "Crash Test Genius" ...
- Airlines Redefines Display Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Fourteen million dollars gets your brand a year on the exterior ...
- MLB Opens The Doors For 2012 Fan Cave Dream Job Challenge
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Major League Baseball had such a tremendous response to its Fan Ca ...
- Apple Misses Revenue Target
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Apple posted revenue below analysts' expectations on Tuesday, as iPhone sales slow ...
- Have Some Onions With That Garlic; P&G Solves Dragon Breath
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Procter & Gamble's Scope has been showing off its latest collection ...
- Shopper Marketing Drives Growth
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Companies involved in shopper marketing (events that often feature two or mo ...
- Lord & Taylor Expands
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Lord & Taylor plans to open three new department stores in t ...
- 90-Year-Old Woman Makes Slider Hall Of Fame
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Constance Huening loves White Castle hamburgers, and has since 1920 or thereabo ...
- Hyundai Rolls Out Veloster For ... Whatever
Marketing Daily, Karl Greenberg - Wednesday, October 19, 2011
Hyundai Motor America brought a fleet of new Veloster cars to t ...
- Recyclebank Seeks Big Brands For Eco-commerce
Marketing Daily, Karl Greenberg - Thursday, October 20, 2011
The organization says inaugural network partners include Barnes & Noble, Preserve, MillionTreesNY ...
- El Jimador To Ask For Change In Soccer's Rules
Marketing Daily, Karl Greenberg - Wednesday, October 19, 2011
El Jimador tequila is launching a soccer-themed consumer contest, which will awa ...
- New Chevy Ad Celebrates Centennial
Marketing Daily, Karl Greenberg - Wednesday, October 19, 2011
To celebrate its upcoming 100th birthday on Nov. 3, Chevrolet aired ...
- Old Navy Sponsors Online Mini-novela
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
In an effort to attract the attention of Hispanic shoppers, Old Na ...
- 'Bright Flight' An Opportunity For Marketers
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
A "bright flight" is bringing younger, educated Americans back to the ci ...
- Target Will Need Leadership For 2012
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
First, CMO Michael Francis left Target, then Steve Eastman, president Target.com, le ...
- The Pantry Unifies Branding
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
The Pantry Inc. is unifying its 1,650-plus stores under Kangaroo Express, wi ...
- Heineken Taps Osminkina To Lead Lager Brand
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
Heineken USA has appointed Olga Osminkina to the position of senior bra ...
- Industry Leads In Engaging Video Content
Marketing Daily, Karl Greenberg - Wednesday, October 19, 2011
"When there are fewer steps, fewer barriers in the consumer pathway ...
- EBay Motors Launches Custom Content For The First Time
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
The effort seeks to boost the cachet of the eBay Motors bran ...
- DHL Launches New Site
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
Global shipper DHL has launched a redesigned website for U.S. customers tod ...
- Tire Maker Michelin Launches Online Experience
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
Michelin has launched a new Web site that has a guided experien ...
- Ford's Jim Farley To Talk New Media At BlogWorld Expo
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
Jim Farley, Ford group VP for global marketing, sales and service, wi ...
- Ernst Lieb Ousted At Mercedes-Benz USA
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 18, 2011
Daimler AG has announced that Ernst Lieb has been relieved of h ...
- How Media, Marketing Played A Role In Wheldon's Fatal Crash
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 18, 2011
Jim Edwards argues that the desire for greater sponsorship money and ...