- Tecate Stays In Ring, Thanks To Great Latino Boxers
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
It makes sense to be in the sport for two reasons: boxi ...
- Tech Companies Lead In Online Media Value
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
Google took first place for having the highest overall Impact Media Valu ...
- Zipcar Expands To 36 Universities
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Zipcar, Inc. has expanded to 36 additional college and university campuses th ...
- Chiat Taps Dunn As Co-CD For Nissan
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
The Los Angeles office of TBWA\Chiat\Day has hiredKarlDunn to be co-creative direct ...
- TrueCar: October Sales Heading Up
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
Online auto shopping and research site TrueCar.com says October light vehicle sal ...
- Call For Entry For ANDY Awards Says Act Now
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
A new campaign for the Andy's by R/GA offers an apocalyptic warni ...
- The Internet Sucks As A Branding Medium
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
That's Alan Pearlstein's position in a column in which he argues tha ...
- You Will Be Punked By Your Credit Card
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
The two largest credit-card networks, Visa Inc. and MasterCard Inc., want ...
- Ford Stays In The Black With Q3 Earnings
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
A week after doing a four-year union contract that should ultimately redu ...
- The Best Advertisers On the World Series
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
This piece, obviously written by a baseball fan, looks at a cross-secti ...
- Group Wants George Clooney To Talk With Nestle About Fair Trade Coffee
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
A Swiss fair trade organization is asking people to write to Geor ...
- SEMA Show Brings Auto Fashion To Vegas
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
The Specialty Equipment Market Association show in Las Vegas, slated for ear ...
- Kraft Puts Brands In Drivers Seat For NASCAR
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Kraft Foods is continuing its relationship as the Official Cookie of NASC ...
- Chiat Taps Dunn As Co-CD For Nissan
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
The Los Angeles office of TBWA\Chiat\Day has hired Karl Dunn to ...
- Electrolux Home Products Taps Nancy Bailey For Licensing
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Electrolux Home Products has tapped licensing firm Nancy Bailey & Associates, ...
- Sara Lee Sells Coffee Biz
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
Sara Lee Corp. plans to sell the majority of its North Americ ...
- Women's Voices Are Better
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
From GPS devices to voicemail boxes, most computerized voices are female. T ...
- Nielsen Wants Its Name On Banana Building
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
As it negotiates a move to downtown Cincinnati, Nielsen wants its na ...
- Kroger Drops Needle-Free Flu Shots
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
Kroger Co. said it would discontinue the use of needle-free devices ...
- Necco Wafer Returns...With Sugar
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
New England Confectionery Co. tied to make a health-conscious Necco wafer wi ...
- Domino's Makes Fun Of Artisanal-everything Trend
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
Artisanal used to mean hand-crafted. Now it means something that is suppos ...
- Younger Affluents Drive Daily Deal Sites
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
The popularity of daily deal websites is limited to younger and mo ...
- NASCAR Goes To College To Cultivate Fans
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
NASCAR's roots (at least "reputationally") are about as far from the universi ...
- Retrevo: Retailers Need To Get Their Apps Together
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
You can try to wish them away and reminisce about the da ...
- MetroPCS Signs Deal With USA Basketball
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
MetroPCS has signed a deal with USA Basketball today making the Dallas-bas ...
- Texas State Fair Picks Ford F-150 As Top Pickup Truck
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
Cars.com and Pickuptrucks.com report that the Ford F-150 has been named t ...
- Liodice Kicks Off ANA With Battle Cry Against ICANN
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
In his speech, "Mastering Brands and Driving Results,"ANA CEO Bob Liodice broug ...
- Griffin Dunks Again For Kia, But This Time On Skates
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
Kia has brought back NBA All-Star Blake Griffin, who was featured ...
- Chevrolet Hits Global Sales Record
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
Chevrolet posts its best ever 3rd quarter ever, driven by global sal ...
- J&J's Transfusion Equipment Biz Bows B-to-B Campaign
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
Ortho Clinical Diagnostic's campaign features real patients who have benefited from transfusi ...