- CVS Marketing Chief Gets Bigger Role
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
CVS Caremark Corp. has promoted CMO Helena Foulkes to chief healthcare strate ...
- Hollywood Markets Movies But Not Itself
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Hollywood's new chief lobbyist, former Sen. Christopher Dodd, D-Conn., said the mov ...
- Toyota Down For At Least Another Month
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Toyota's Miyagi assembly plant that makes the Yaris small car will ...
- Tim Tebow Touts Brand In First Jockey TV Spot
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Jockey International has launched its first TV spot with Denver Broncos ...
- Ad Industry Looks At 'Do Not Track' In Browsers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Advertisers are working with Internet browser developers for a "do-not-track" system. ...
- Ford Could Outsell GM, But Japan Is Big If
Marketing Daily, Karl Greenberg - Wednesday, March 30, 2011
Edmunds.com is predicting a 1.24 million unit month, a 16.5% increase fr ...
- Ceres Backs Proposed MPG Standards
Marketing Daily, Karl Greenberg - Wednesday, March 30, 2011
New Corporate Average Fuel Economy (CAFE) and greenhouse gas (GHG) rules m ...
- General Motors Makes Hall Of Fame
Marketing Daily - Breaking News, Karl Greenberg - Wednesday, March 30, 2011
The American Advertising Federation is inducting General Motors into the Advertising Ha ...
- Lexus Launches Culinary Team At Pebble Beach
Raw, Karl Greenberg - Thursday, March 31, 2011
Lexus is teaming with six top chefs for a new program call ...
- Vaseline Men Launches NFL-Related Promotion
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
Unilever's Vaseline Men brand today launches a promotion called "Keep Your Gr ...
- Hyundai Is Firing The 'Assurance' Program
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
"Hyundai Assurance," a job-loss guarantee that Hyundai Motor America introduced in 20 ...
- Darwin Might Have Said As Much: Beauties Make Money On Their Looks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
A study of a series of five large surveys done between 19 ...
- Market Plastics? Even A Commodity Needs Love
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
Plastics companies are looking at new ways to market themselves and th ...
- Saudi Oil Supply Kink A Marketing Problem?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
Columnist Marc Babej argues that 2011 is a poster-year for how markete ...
- 'Green Lantern' Movie Marketing Campaign On Hold
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
The new "Green Lantern" movie is having a "Spider Man: Turn O ...
- Philly International Airport Partners With Adopt-A-Watt
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
Philadelphia International Airport is trying to reduce its carbon footprint via ...
- Infiniti Luxury Sales Heading South, Literally
Marketing Daily, Karl Greenberg - Tuesday, March 29, 2011
Nissan Motor's Infiniti luxury brand is heading way south. The company wi ...
- Non-Burger Chains Up In EquiTrend Score
Marketing Daily, Karl Greenberg - Tuesday, March 29, 2011
The study gives Subway the nod as "Quick Serve Restaurant Brand ...
- Toyota Rationing Spare Parts
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
As Japan's power crisis continues, spare parts shortages have begun having ...
- Sports Authority Sponsors Major League Lacrosse
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
The Sports Authority has signed to be category exclusive sponsor of Maj ...
- Campbell Soup Faces Lawsuit Involving Lower-sodium Products
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
A federal court is giving the green light to a lawsuit ...
- Wendy's Touts Fries In New Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
The fast feeder, which has reconfigured its fries, is launching a n ...
- LinkedIn Used Food Trucks And Free Coffee To Tout Social News
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
LinkedIn is riding the food-truck cuisine wave to tout its new Linked ...
- Target May Build Store At Site Of Infamous Housing Project
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
Target is in talks with the Chicago Housing Authority to build ...
- Whole Foods To Serve Craft Beers, Wine In Stores
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
Whole Foods will open beer tables serving both beer and wine ...
- Mercedes Joins List Of Brands Leveraging PGA Tour
Marketing Daily, Karl Greenberg - Monday, March 28, 2011
Mercedes-Benz is tying in with the PGA this year to teach gol ...
- Ford Sync In For Fight With Similar Products: Edmunds
Marketing Daily, Karl Greenberg - Monday, March 28, 2011
Ford launched Sync -- its telematics joint venture with Microsoft -- fo ...
- Philippines Wants Hong Kong Tourists Back
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 28, 2011
The Philippines is launching a marketing campaign to try to bring ba ...
- Abercrombie And Fitch Markets Padded Swimsuits For Kids
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 28, 2011
A&F has drawn flack for marketing padded swimsuits to girls who aren ...
- Puma Gets New CEO
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 28, 2011
Franz Koch, Puma AG's head of strategy, will be the new C ...