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Tim Tebow Touts Brand In First Jockey TV Spot

Jockey International has launched its first TV spot with Denver Broncos QB Tim Tebow, who signed with the brand last year. Michael Jordan, meanwhile, is touting Hanes. Tebow will tout Jockey's new Staycool underwear designed to help regulate skin temperature using a NASA-developed moisture-wicking product called Outlast. The spot breaks April 4 on national cable, including ESPN, E!, CNN, Spike and Discovery and is paired with an online promotion, "Staycool Challenge."

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