- Kellogg's To Pay $5m For False Rice Krispies Claims
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
An amalgamated class action suit in a California court said the compa ...
- Marathon Oil To Sell Its Refining And Marketing Arms
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
The largest refiner in the U.S. Midwest is set to sell i ...
- PepsiCo Goes All In For Super Bowl With 7 Spots
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
The Purchase, NY company "only" had four spots in the game la ...
- LeBron James, Marketing Dilemma
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
The Miami Heat hoops star has caused a problem for companies li ...
- Audi Stakes Out Pre-Super Bowl For A8
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
Audi will air a new 60-second ad touting the 2011 A8 sed ...
- NASDAQ CMO On Social Media, Silos And Ideas
Marketing Daily, Karl Greenberg - Thursday, January 13, 2011
John Jacobs, CMO and EVP of the Global Index Group at NASDA ...
- Timberland Finds Itself, With Earthkeepers
Marketing Daily, Karl Greenberg - Thursday, January 13, 2011
Timberland's riches to rags to (maybe) riches story is about how t ...
- L'Oreal Signs Stefani
Raw, Karl Greenberg - Friday, January 14, 2011
Gwen Stefani, front woman of rock band No Doubt, is this year ...
- Mini Expanding Lineup To Bigger Vehicles, But Are They Minis?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 13, 2011
The brand's new chief of design says a Mini is a Min ...
- Verizon To Market Apple IPhone
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 13, 2011
An analyst with Kaufman Brothers said, in a note to investors, th ...
- ANA Sues To Stop New Cigarette Labels
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 13, 2011
The FDA says tobacco companies must place graphic images -- coffins, cadaver ...
- Oren Aviv Named CMO At 20th Century Fox
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 13, 2011
In his new position, Aviv, who had been head of production ...
- Sam's Club Offers A 'Plus' For 'Plus' Members
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 13, 2011
The retail chain has been offering personalized discounts based on shopping behavi ...
- Volkswagen Wants To Buff U.S. Image
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 13, 2011
Volkswagen America CEO Jonathan Browning said the German automaker is making ima ...
- Arizona Shooting Won't Soften Political Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 13, 2011
Many have argued that the shooting of Rep. Gabrielle Giffords of Arizon ...
- An Innovator Tests His Skills With Polaroid
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 13, 2011
Bobby Sager's mission now: restore Polaroid's status as a global brand ...
- Walgreens To Expand Fresh Food Offerings At Stores
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 13, 2011
CEO Greg Wasson says the move fits the company's strategy to evol ...
- First Time: Ford Takes Polk Loyalty Brass Ring
Marketing Daily, Karl Greenberg - Wednesday, January 12, 2011
Ford won in several categories: Overall Loyalty to Manufacturer; Overall Loyalty ...
- Sun Life Gets Behind Boston Celtics In Unique Deal
Marketing Daily, Karl Greenberg - Wednesday, January 12, 2011
The Boston-based firm has just signed on as the first-ever presenting spons ...
- Wayne Gretzky, Kim Kardashian To Pitch For Skecher USA
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Wayne Gretzky, the Pro Hockey Hall of Famer and record holder, ...
- Starbucks Shelves Nascent '15th Ave Coffee & Tea' Store In Its Back Yard
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Two years ago, Starbucks tried a rebranding beta: it changed the na ...
- Chrysler Lining Up Ducks For Two New Trucks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Chrysler's full-sized pickup, Ram, could have little brothers. Chrysler Group is looki ...
- General Motors Is A Year Behind ... Says GM CEO
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Because the automaker cut R&D spend while in bankruptcy, GM is abo ...
- Kroger Wins With Advantage Checkout
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Kroger Co.'s "Advantage Checkout" retail scanning tunnel was tapped as the t ...
- Katie Holmes Is The New Face of Ann Taylor
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Katie Holmes has been snapped up by fashion brand Ann Taylor ...
- Speaking Of Starbucks ... Target To Remove Name From Logo
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
As goes Starbucks, so goes Target, apparently. The retailer has decided ...
- GM Signs Deal With NBC Universal, Preps For Sonic
Marketing Daily, Karl Greenberg - Tuesday, January 11, 2011
The General will give its Chevrolet and Cadillac divisions the spotlight ...
- New York City Jollies Up Its Winter Attractions
Marketing Daily, Karl Greenberg - Tuesday, January 11, 2011
One of the two major efforts will be an AT&T-sponsored program ...
- Lenovo To Launch Global Push, Selects Saatchi
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 11, 2011
Consumer electronics company Lenovo will launch a new campaign this year a ...
- Chrysler Is Back
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 11, 2011
Chrysler unveiled the new Chrysler 300 sedan at the North American Internation ...