- Nature Made Taps Amazon Advertising
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
Dietary supplement brand Nature Made has hired Amazon Advertising as AOR. T ...
- Nature Made Taps Amazon Advertising
MediaDailyNews, Karl Greenberg - Monday, January 16, 2012
Dietary supplement brand Nature Made has hired Amazon Advertising as AOR. ...
- Facebook, Most Hated Company In America?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
Facebook wins the faceoff of the 10 most disliked companies. The li ...
- Youth A Tough Sell For Automakers
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
The kids of America do not want cars because freedom means bei ...
- Ad Men Use Brain Scanners
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
"Neuromarketers" are helping brands like Google, Facebook and ITV with medical technolo ...
- Orlando Top City For QSR Growth
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
Orlando tops QSR's 2011 Growth 40 list, an annual rundown of t ...
- African Population In U.S. To Grow
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
A nugget for marketers in this piece is that in the comi ...
- Loss In Oz Hurts Cricketers' Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
Cricket is huge in India. Huge. In fact, mid analysts, brand exper ...
- P&G Brings Back 'Moms' To Olympics
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
P&G says it plans also to raise $5 million to help establi ...
- Audi Touts Quattro In New Campaign
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
Audi is launching its first big campaign in years for its quatt ...
- Coke, Pepsi On O.J. Fungicide
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
Coca-Cola's Simply Orange and Minute Maid, along with PepsiCo Inc.'s Tropicana, a ...
- Liz Claiborne Looks To Revitalize
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
Liz Claiborne Inc. looks to grow the three primary brands the appar ...
- Kohl's Wins For Customer Service
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
Kohl's is America's favorite mid-size department store, according to a poll fr ...
- Burger King Adding Ad Muscle
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
Burger King is adding two new agencies -- Mother, New York a ...
- Detroit Three Growing To Detroit Six
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
It's not just Chrysler, Ford and GM any more. Detroit has al ...
- ... But Don't Forget The Carolinas
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
The U.S. auto industry continues to be one of the drivers ...
- Old Spice Back With Crews
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Old Spice's effort for Red Zone body sprays is called "Smell ...
- Whether Loyalty Or Retention, It's Critical
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Polk's Loyalty award is about the automakers that have the highest percenta ...
- Audemars Piguet Launches Global Campaign
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Haute horology brand (that's "expensive watch" for the 99%) Audemars Piguet ...
- NASCAR Partner Site Wins Award
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Last year NASCAR launched a program to help marketing partners motivate the ...
- Procter & Gamble Brings Back "Thank You Mom"
Raw, Karl Greenberg - Friday, January 13, 2012
Procter & Gamble, a Worldwide Olympic Partner, is bringing back the 'Tha ...
- Starbucks Bows Blonde Roast
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Starbucks' new Blonde Roast coffee debuted nationally on Tuesday, offering consumers ...
- Kroger Robot Store Is A Go
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Kroger will open a branded robotic convenience store on the campus ...
- Tebow Doffs Shirt For Jockey
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Denver Broncos QB Tim Tebow is in new Jockey advertising, somewhat dresse ...
- PB Cheerios Drives Parents Nuts
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Parents of children who have peanut allergies are concerned, to say t ...
- Taco Bell Wants To Go Gourmet
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Taco Bell has closed 1,000 stores since 2000, while Yum Brands' K ...
- Football Hall Of Fame Joins Army
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
The Pro Football Hall of Fame has signed a deal with t ...
- The Ideal Versus The Real
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Dario D, at his Alphaila blog, offers a visual comparison between fast-fo ...
- You Say 'Loyalty,' I Say 'Retention'
Marketing Daily, Karl Greenberg - Wednesday, January 11, 2012
Both J.D. Power & Associates and Polk Automotive give Hyundai and Fo ...
- Toyota Enlists Gracenote For Music Platform
Marketing Daily, Karl Greenberg - Wednesday, January 11, 2012
At CES, Toyota announced a deal whereby its Entune-enabled multimedia systems wi ...