• January 12, 2012

In 2011, NASCAR launched a program to help marketing partners motivate their employee base. Last month the site, www.NASCARfuelforemployees.com, won an award for Outstanding Achievement in the category of Sports from the 2011 Interactive Media Awards. The Interactive Media Awards recognize the highest standards of excellence in Web site design and development and honor individuals and organizations for their outstanding achievement. Enclosed is a one page overview.

The Web site is designed to educate, incentivize and reward employees of 20 companies including Mars, Dodge, Growth Energy, Office Depot, and Nationwide employees. 

Each of the Partner’s sites is customized to represent the company's activation in NASCAR.

NASCAR says the platform enables NASCAR to market race tickets, sell-licensed products and Official Partner products directly through a business-to-business channel.