- Ford Is Top Auto Brand For Buzz
Marketing Daily, Karl Greenberg - Saturday, June 30, 2012
Ford generates the most media bang for the buck, according to Gener ...
- Vegas' Mandalay Bay Rebuilds Website
Marketing Daily, Karl Greenberg - Saturday, June 30, 2012
Mandalay Bay Resort and Casino has, for the first time in s ...
- New Slogan For National Hot Dog Month
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
To celebrate the start of July's National Hot Dog Month, the Nation ...
- AIG To Resume Use Of Brand Name
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Bailed-out insurer American International Group Inc. will resume using its brand na ...
- Non-Traditional Groceries Slow Supercenter Gains
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Fast-growing nontraditional grocery-retailing formats such as limited-assortment banners and natural and organ ...
- Non-Traditional Groceries Slow Supercenter Gains
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Fast-growing nontraditional grocery-retailing formats such as limited-assortment banners and natural and organ ...
- Seattle's Best Concept Grows In Brooklyn
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Starbucks division Seattle's Best Coffee is bringing its commuter-centric concept menu ...
- Growth Of Cities Threatens Auto Biz
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Automobiles and suburbs, in an M.C. Escher-like way, created each other. B ...
- Multi-Screen Viewing Drives Ad Engagement
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
People who watch TV while using an internet-connected device such as ...
- It's Definitely Not Jollibee
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Check out the sandwich KFC is selling in the Philippines. KFC's n ...
- Interbrand: Toyota Tops In Green
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
It has gotten the nod as the "greenest" company in Interbrand's 20 ...
- Sharing Services Need To Focus On Price, Availability
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
The Zipcars of the world should dispense with the warm and fuz ...
- Mega-Band Train To Play At Daytona
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Multi-platinum Grammy-winning superstars Train, whose hits include "Hey Soul Sister" and "Dri ...
- M&M's Offers Best Seats In NASCAR's House
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
M&M's will activate against its "Official Chocolate of NASCAR" status and sponsorsh ...
- Nissan Backs Canada Day With 3D Shows
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Nissan is premier sponsor of Canada Day fireworks in Halifax, Ottawa, Toron ...
- Q&A: McDonald's Global Brand Officer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
McDonald's, official restaurant sponsor of the Olympics since 1996, is doing ...
- Cadillac Mulls Big ATS Brand Extensions
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
With the Cadillac ATS, GM's luxury brand looks to bring in ...
- Oreo Gay Pride Cookie Brouhaha
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
Oreo is under the heat lamp for a rainbow-cookie ad it post ...
- 24 Hour Fitness Joins USA Basketball
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
The national fitness club chain becomes an official partner of USA Hoo ...
- Google Goes Down Under With Lego
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
Lego has teamed up with Google In Australia to launch Build, ...
- What Happened To Home Depot Fuel?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
Six years ago Home Depot waded into the c-store business, which w ...
- LeBron Is King, Kobe Rules New Jerseys
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
The Miami Heat, led by LeBron James, won the 2011-12 NBA titl ...
- Consumers' Less Lavish Return To Luxury
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Luxury is back, but with some caveats. For one thing, affluent consume ...
- Hit The Road, Jack! Toyota On Tour
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Summer is here -- and that means automakers are loading their car ...
- Americans Are Auto-Patriotic Around July 4
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Americans are especially patriotic around the 4th of July, but who kn ...
- Canada's Olympic Broadcast Consortium Launches Promo
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Canada's Olympic Broadcast Media Consortium and Air Canada are partnering to fi ...
- Lexus Official Vehicle Of U.S. Women's Open
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Lexus will be the "official vehicle" of the 2012 U.S. Women's Op ...
- Delta Air Lines Kicking Around With Chelsea FC
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
The airline, which has deals with the New York Yankees, Minnesota Vikin ...
- NBA Going Back To Europe For Games, Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
BBVA, Adidas and American Express head up a roster of partners th ...
- Razor PC Winning With Gamers
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
The Blade gaming laptop looks like a notebook. Razer, a video ga ...