- Brand Preferences Of GOP Versus Democrats
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 22, 2012
A new study has broken down the different kinds of things America ...
- Phillip Morris To Make Smokeless Cigarette
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 22, 2012
Philip Morris International Inc. is developing a cigarette that is supposed ...
- What Teens Like Better Than Facebook
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 22, 2012
Facebook appears to have competition for teens' attention, and they're drifting ...
- New Designer Acura Reigns In 'Beak'
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 22, 2012
Critics have called the chrome, V-shaped shield that dominates the face ...
- Nissan's Marx Has Social Irons In Fire
Marketing Daily, Karl Greenberg - Thursday, June 21, 2012
Erich Marx had been wearing two hats, but with a heavy vehic ...
- Auto Quality Improves, Except For Telematics
Marketing Daily, Karl Greenberg - Thursday, June 21, 2012
Automakers are fighting tooth and nail to be leaders in in-vehicle entertainmen ...
- Adidas Launches Feather 2
Marketing Daily, Karl Greenberg - Thursday, June 21, 2012
Adidas is launching a 6.7-ounce adizero Feather 2 shoe. Like the just-launch ...
- Dick's Sporting Goods Launches Concussion Effort
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
Dick's Sporting Goods is launching the second year of its PACE (Protecti ...
- Scott Keogh Moves Up At Audi
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
Scott Keogh is the new president of Audi of America, moving ...
- Brand Truthiness; Do Consumers Care? Yes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
It's no longer the role of advertising to put lipstick on ...
- Gen Z Worries About Money
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
The financial habits of people aged 13 to 22 are the top ...
- SodaStream Hits Coke Country
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
SodaStream already told Coca-Cola it wouldn't stop using Coke bottles in i ...
- Gap Uses Tabletop Displays
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
Gap has a new digital signage setup. The retailer has deployed tablet ...
- Microsoft Previews Ad Plans For Apps
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
Microsoft is working with AKQA, Big Spaceship, Razorfish, Team Detroit, UM a ...
- Under Armour Launches Spine RPM Shoes
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
The message that Spine is not just for runners but also athlet ...
- Cadillac Talks Tech With New XTS
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't wo ...
- NASCAR Takes Checkered Flag At ABA
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
NASCAR won big at the American Business Awards (ABA's) in New Yo ...
- Airwalk To Make N.Y. Skate Documentary
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
Airwalk, a youth-focused skate gear and lifestyle apparel brand has teamed upwithBrooklyn-bas ...
- Gibson Lifts Itself By Own Guitar Straps
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
Gibson chief executive and chairman Henry Juszkiewicz talks to Marketing Week abo ...
- Johnny Rockets Expands Overseas
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
Johnny Rockets is expanding its overseas footprint by moving into a handf ...
- Facebook Readies Geo Location Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
Facebook is "readying" a new location-based mobile ad unit, reports Bloomberg's Sar ...
- Apple Store Employees Get $4 Raise
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
Every Apple retail employee will get a $4-per-hour raise. It will ...
- Bridgestone Drops Super Bowl Halftime
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
Bridgestone Americas, the tire maker that has sponsored the Super Bowl halfti ...
- An Event Marketing Refresher Course
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
Experts see event marketing budgets growing about 8% this year, with markete ...
- Maine Lobstermen Struggle
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
The Maine soft-shell lobster has an identity crisis. Will renaming "soft-shell" lobste ...
- GM Unifies Global Design Strategy
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
General Motors' Global Design division is making big changes organizationally. The id ...
- Q&A: Globetrotters CEO Has Global Plans
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
While focusing on having a year-round presence in hoops-hungry China, The Harl ...
- International Olympic Committee Launches Ad
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
A new TV spot from the International Olympic Committee (IOC), via Co ...
- Israel Launches Tourism Ads For Christians
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
The Israel Ministry of Tourism is mounting an advertising campaign directed ...
- Robin Gives Siri Competition
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 19, 2012
Robin is Siri's newest rival. The Android "android," named Robin, gives direction ...