- GM Donates Trucks To Sandy Effort
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Chevrolet today donated 50 Silverado full-size pickup trucks and Express cargo va ...
- Lexus: Fashion, Food, Travel For 2013 LS Sedan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Besides several digital elements, there is sponsorship of the GQ "Men ...
- Romney Lambasted For Accusations; Will It Matter?
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Robert Passikoff, president of New York-based marketing consultancy Brand Keys, says th ...
- Organizers Ponder ING Marathon Logistics
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
With post-Sandy outages, route damage and flooding, organizing the ING New Yo ...
- Chrysler CEO: Romney Ads Misleading
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
Mitt Romney, in ads and statements, has said Chrysler is outsourcing Je ...
- Starbucks Testing Phone Charging
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
Starbucks is offering wireless phone charging via Duracell Powermat. The chain h ...
- After Storm, We Shop
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
Restaurants and malls are filling with consumers who were restocking their pantrie ...
- JBL Launches New Ad Push In India
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
Audio equipment firm Harman's JBL division, has a new ad campaign f ...
- Honda To Roll Out Civic Redux
Around the Net In MAD LA, Karl Greenberg - Wednesday, October 31, 2012
Honda will reveal an "emergency refresh" of its much-faulted Civic model ne ...
- Obama First Political Campaign On BuzzFeed
Around the Net In MAD LA, Karl Greenberg - Wednesday, October 31, 2012
The Obama for America campaign has taken to BuzzFeed, the first campai ...
- Innocean Helps Hyundai Offer Sincere Condolences
MAD LA, Karl Greenberg - Wednesday, October 31, 2012
Hyundai is very sorry. No, really. And the automaker would like ...
- Panini Expands Its Relationship With The NBA
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership wi ...
- Ford Focus Gets Big Placement In New 'Need for Speed'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
"Having our vehicles in games gives consumers the first chance to dri ...
- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced ...
- Dire Times Continue, More Later From Road
Raw, Karl Greenberg - Wednesday, October 31, 2012
One executive tries to work with no power, and entirely on h ...
- Bike's Eye View Of Manhattan
Raw, Karl Greenberg - Wednesday, October 31, 2012
Completely sick of cabin fever and working from home, and also si ...
- Storm Leaves Northeast In Lurch
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 30, 2012
Manhattan is in the dark, or part of it anyway, and business ...
- Sandy Affects C-Store, Gasoline Business
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 30, 2012
The convenience store industry is watching Sandy. While travel center chains Love ...
- What Works In Campaign Commercials
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 30, 2012
Campaigns do not rely on professional advertising executives as often as th ...
- Obama Calls Romney Ad A Lie
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 30, 2012
The Obama campaign on Monday unveiled a new TV spot calling Mi ...
- Red Robin Rethinks Brand
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 30, 2012
Red Robin Gourmet Burgers is rethinking its full-service restaurant model from na ...
- It's ... Steeeve Balmer For Microsoft Windows Phone 8
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 30, 2012
Microsoft CEO Steve Ballmer hasn't been in ads for the company sin ...
- Scion Looks To Motivate Creative Entrepreneurs
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Toyota's Scion division is extending its "What Moves You" campaign with ...
- The NBA Gets In Character With 'Hoop Troop'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The new effort features five animated basketball-themed characters who will appear onli ...
- Homeless Campaign Spotlights Kids
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
In 2011, there were 16,000 homeless children in New York City, a ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Kobe Bryant Sinks Big Trading Card Sponsorship With Panini
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Italian-based licensed merchandise company Panini has an extended program with the N ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Bryant Sinks Trading Card Sponsorship With Panini
MediaDailyNews, Karl Greenberg - Monday, October 29, 2012
Panini has an extended program with the NBA that taps Kobe Brya ...
- ING Marathon: The Run Is On
Raw, Karl Greenberg - Tuesday, October 30, 2012
The ING New York Marathon looks good, assuming you can get ther ...