• October 30, 2012

The Association of National Advertisers' 2012 Multicultural Excellence Award Grand Prize winners were announced at the ANA's 14th annual Multicutural Marketing and Diversity Conference in Miami. 

The 2012 grand prize brand and agency winners in each of nine categories are Ford and Uniworld Grouop for African American; Western Union and New A in the Asian category; Heineken and the Vidal Partnership for digital media; General Motors and LatinWorks for general marketing; for Hispanic the winner is Xoom with the agency Dieste; for campaign with significant results Rosetta Stone with Alma DDB; for radio, Alma DDB again for McDonald's; the LGBT category winner were Leo Burnett and Allstate; and for print was the Marine Corps Recruiting Command and Uniworld Group.