- On-Screen Representation Of Asians Jumps From Prior Year
Research Intelligencer, Rob Williams - Thursday, May 19, 2022
Better representation of Asian talent in TV programming improves the likelihood th ...
- 'Vice' Principle: Everyone Loves A Japanese Crime Drama
TVBlog, Adam Buckman - Monday, April 4, 2022
"Tokyo Vice" on HBO Max has all the elements that fans ...
- IPG Mediabrands' Magna Unveils 2nd Annual Equity Upfront
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
The hybrid in-person and virtual event includes presentations by suppliers representing Blac ...
- Tone Deaf: Race Comment Feels Out Of Place In New Sitcom
TVBlog, Adam Buckman - Thursday, November 4, 2021
A throwaway line in a new remake of the old "Head ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view ...
- The COVID Shadow: Shoppers Are Upbeat, But Remain Wary Of Catching COVID-19 In Stores
Email Insider, Ray Schultz - Thursday, July 1, 2021
BOPIS and online shopping in general are popular, Mood:Media reports, while 4 ...
- Chevy, Nissan, Toyota Support HBCU, AAPI
Marketing Daily, Tanya Gazdik - Thursday, May 13, 2021
Chevrolet works with Carol H. Williams Advertising, the brand's African American agen ...
- Omnicom Encourages Asian Representation In Ads
Marketing Daily, Tanya Gazdik - Sunday, April 11, 2021
Asian Americans' and Pacific Islanders' buying power is up 267% since 200 ...
- Yelp Introduces Searchable Asian-Owned Business Feature To Promote Love
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
With the escalation of anti-Asian hate crimes and violence across the U.S ...
- The Email Rainbow: The Business Is Less Diverse Than The U.S., More So Than Advertising
Email Insider, Ray Schultz - Wednesday, March 10, 2021
But there are great disparities in the email leadership suite, Only Influence ...
- 'Teen Vogue' EIC Deserves Chance At Redemption After Racist Tweets
Publishing Insider, Rob Williams - Wednesday, March 10, 2021
McCammond's remarks about Asian Americans have come back to haunt her. It ...
- Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political Campaigns
Email Insider, Ray Schultz - Monday, February 1, 2021
Emails were sent more to Whites than to Blacks, Hispanics and Asian ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to surv ...
- Twitter To Remove Hate Content That Notes Disability, Disease
Digital News Daily, Gavin O'Malley - Friday, March 6, 2020
Because the coronavirus is understood to have originated in China, reports ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media Spending
Research Intelligencer, Joe Mandese - Thursday, August 8, 2019
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural med ...
- Toyota RAV4 Featured In Millennial Foodie Show
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2019
Toyota was attracted to the series because of its millennial diverse ca ...
- Asian Americans Score Highest In Web Usage
Digital News Daily, Gavin O'Malley - Friday, May 10, 2019
Some 97% of Asian-American households have a smartphone and 89% have ...
- Asian-Americans Next Focus For Marketers, Brands
Digital News Daily, Laurie Sullivan - Monday, February 18, 2019
The U.S. Asian household earns an estimated $116,319 annually -- about 3 ...
- Chopso Champions Asian-American Indie Productions
TVBlog, Les Luchter - Thursday, December 6, 2018
Chopso will become its own little festival Friday with the world premier ...
- Is The Asian Market Even A Thing?
Marketing Insider, Roy Eduardo Kokoyachuk - Monday, September 17, 2018
Unlike the U.S. Hispanic or African-American markets, there is little consensus ...
- Asian-American Consumers Outpace General Population
Marketing Daily, Tanya Gazdik - Thursday, May 10, 2018
The segment's annual buying power has grown to $986 billion, up 25 ...
- Intercultural Asian American Women
Research Brief, Jack Loechner - Monday, May 15, 2017
Asian American women are embracing new products, trends and experiences. They ov ...
- Asian American Women Shaping Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2017
"For marketers preparing for future growth, understanding Asian American women is ...
- US Minority Groups Grow To 38% Of The Population
Research Brief, Jack Loechner - Friday, July 8, 2016
The US minority population (all groups other than non-Hispanic single-race whites) climb ...
- When You're Stalked Online
Around the Net in Video, P.J. Bednarski - Monday, February 22, 2016
SyFy network next month premieres a series, "The Internet Ruined My Lif ...
- New Feature, Tech Mags Launch
The Daily Blog, Erik Sass - Tuesday, February 9, 2016
These niche publications target relatively small groups of interested readers with engagi ...
- Multicultural TV Users Favor OTT Viewing
MediaDailyNews, Wayne Friedman - Wednesday, June 24, 2015
Multicultural viewers are more likely to spend a hefty percentage of the ...
- Asian-American Spending Power On Course For $1 Trillion
MediaDailyNews, Erik Sass - Friday, June 12, 2015
The Asian-American population is expanding fast and its spending power is growi ...
- Multicultural Users Still Driving The Smartphone Revolution
MoBlog, Steve Smith - Monday, March 9, 2015
Smartphone penetration is much, much higher among multicultural mobile customers than t ...
- Asian Americans Are Affluent Americans
Marketing Daily, Karl Greenberg - Friday, February 6, 2015
"It's segment marketing by another name," said Gravity strategist Larry Moskowitz. ...