Tag results for "asian american"
- Hyundai Launches Multicultural Efforts For Santa FeHyundai Motor America is launching efforts aimed at African American and Asi ...
- Marketing Orgs More Diverse Than Ever, But What About Their Media Mix?While the latest ANA study shows nearly a third of member marketi ...
- New Multicultural Research Reveals Spending Power, Swing To LiberalismA new analysis from Collage Group points to a 364% increase ...
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics"Hispanic media already commands 68.3% of multicultural media spend and accounts f ...
- Got Humor? How MilkPEP's CEO/CMO Fuels Her Winning Performance"The parts that I've had to learn and develop is probably ...
- 2023 U.S. Business Openings Tracking To Beat Previous HighYelp released data Tuesday that suggests "strong national growth" across all busine ...
- Honda Aims To Connect With Asian American Young Car Buyers"We always seek out new opportunities to engage next-gen car buyers throu ...
- Conveyor-Belt Sushi: Asian-Based Fast-Casual Chains A Hit In U.S.Kura Sushi allows diners to grab plates of sushi off a convey ...
- Hyundai Debuts EV Campaign Aimed At Asian American AudienceThe brand's tagline, "It's Your Journey," is about being people-forward, says Ange ...
- Bonchon's VP of Marketing's Well Deserved Just Desserts"Don't you ever thank somebody else for the work that you di ...
- 'Invisible No More' Highlights The Attacks Against Asian AmericansThough 1 in 5 Asian American and Pacific Islanders admitted to ...
- Asian Americans Spend Most Time With Streaming TV, Social MediaMore than half of Chinese, Korean and Vietnamese respondents say they pref ...
- Asian Americans, Native Hawaiians And Pacific Islanders Are Wary Of Online MarketingPeople in these communities want "representation that breaks from centuries of fetishizati ...
- GroupM: China's Ad Market Rebounds Following Easement Of COVID-19 RestrictionsAd spending by Chinese marketers in the U.S. and other overseas marke ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media OutletsThe agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- Hyundai Develops First Campaign for Asian American Market"Our first Asian American creative campaign places a strong emphasis on fami ...
- Magna Finds Culture Eats General-Market Audio Strategies For BreakfastAn in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American ArtistsToyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Marketers Should Consider These Social Issues Before Reaching Out To ConsumersA Collage Group study on multicultural Americans found 65% of Americans overa ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group SaysThe survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- On-Screen Representation Of Asians Jumps From Prior YearBetter representation of Asian talent in TV programming improves the likelihood th ...
- 'Vice' Principle: Everyone Loves A Japanese Crime Drama"Tokyo Vice" on HBO Max has all the elements that fans ...
- IPG Mediabrands' Magna Unveils 2nd Annual Equity UpfrontThe hybrid in-person and virtual event includes presentations by suppliers representing Blac ...
- Tone Deaf: Race Comment Feels Out Of Place In New SitcomA throwaway line in a new remake of the old "Head ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult ConsumersZeta improves on targeting by providing brands with a cohesive view ...
- The COVID Shadow: Shoppers Are Upbeat, But Remain Wary Of Catching COVID-19 In StoresBOPIS and online shopping in general are popular, Mood:Media reports, while 4 ...
- Chevy, Nissan, Toyota Support HBCU, AAPIChevrolet works with Carol H. Williams Advertising, the brand's African American agen ...
- Omnicom Encourages Asian Representation In AdsAsian Americans' and Pacific Islanders' buying power is up 267% since 200 ...
- Yelp Introduces Searchable Asian-Owned Business Feature To Promote LoveWith the escalation of anti-Asian hate crimes and violence across the U.S ...
- The Email Rainbow: The Business Is Less Diverse Than The U.S., More So Than AdvertisingBut there are great disparities in the email leadership suite, Only Influence ...
