Tag results for "asian american"
- GroupM: China's Ad Market Rebounds Following Easement Of COVID-19 RestrictionsAd spending by Chinese marketers in the U.S. and other overseas marke ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media OutletsThe agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- Hyundai Develops First Campaign for Asian American Market"Our first Asian American creative campaign places a strong emphasis on fami ...
- Magna Finds Culture Eats General-Market Audio Strategies For BreakfastAn in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American ArtistsToyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Marketers Should Consider These Social Issues Before Reaching Out To ConsumersA Collage Group study on multicultural Americans found 65% of Americans overa ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group SaysThe survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- On-Screen Representation Of Asians Jumps From Prior YearBetter representation of Asian talent in TV programming improves the likelihood th ...
- 'Vice' Principle: Everyone Loves A Japanese Crime Drama"Tokyo Vice" on HBO Max has all the elements that fans ...
- IPG Mediabrands' Magna Unveils 2nd Annual Equity UpfrontThe hybrid in-person and virtual event includes presentations by suppliers representing Blac ...
- Tone Deaf: Race Comment Feels Out Of Place In New SitcomA throwaway line in a new remake of the old "Head ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult ConsumersZeta improves on targeting by providing brands with a cohesive view ...
- The COVID Shadow: Shoppers Are Upbeat, But Remain Wary Of Catching COVID-19 In StoresBOPIS and online shopping in general are popular, Mood:Media reports, while 4 ...
- Chevy, Nissan, Toyota Support HBCU, AAPIChevrolet works with Carol H. Williams Advertising, the brand's African American agen ...
- Omnicom Encourages Asian Representation In AdsAsian Americans' and Pacific Islanders' buying power is up 267% since 200 ...
- Yelp Introduces Searchable Asian-Owned Business Feature To Promote LoveWith the escalation of anti-Asian hate crimes and violence across the U.S ...
- The Email Rainbow: The Business Is Less Diverse Than The U.S., More So Than AdvertisingBut there are great disparities in the email leadership suite, Only Influence ...
- 'Teen Vogue' EIC Deserves Chance At Redemption After Racist TweetsMcCammond's remarks about Asian Americans have come back to haunt her. It ...
- Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political CampaignsEmails were sent more to Whites than to Blacks, Hispanics and Asian ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other SegmentsGlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to surv ...
- Twitter To Remove Hate Content That Notes Disability, DiseaseBecause the coronavirus is understood to have originated in China, reports ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media SpendingEthnic minorities represent nearly 40% of the U.S. population, yet multicultural med ...
- Toyota RAV4 Featured In Millennial Foodie ShowToyota was attracted to the series because of its millennial diverse ca ...
- Asian Americans Score Highest In Web UsageSome 97% of Asian-American households have a smartphone and 89% have ...
- Asian-Americans Next Focus For Marketers, BrandsThe U.S. Asian household earns an estimated $116,319 annually -- about 3 ...
- Chopso Champions Asian-American Indie ProductionsChopso will become its own little festival Friday with the world premier ...
- Is The Asian Market Even A Thing?Unlike the U.S. Hispanic or African-American markets, there is little consensus ...
- Asian-American Consumers Outpace General PopulationThe segment's annual buying power has grown to $986 billion, up 25 ...
- Intercultural Asian American WomenAsian American women are embracing new products, trends and experiences. They ov ...
- Asian American Women Shaping Brands"For marketers preparing for future growth, understanding Asian American women is ...
