• by Fern Siegel , October 23, 2024

Former "Fresh Off the Boat" stars Randall Park and Hudson Yang ponder the status of the Chicken Big Mac in a new series of McDonald's ads. They debate whether the OG Big Mac or new Chicken Big Mac is better.

This is the first time the duo has reunited since their TV show ended in 2020.

The creative was done by the IW Group. The ads run primarily on programmatic media plans with a focus on the Asian American audience segment. The commercial is running on the Times Square billboard atop the McDonald's.

The spots are here and here. 

The national campaign explains the Chicken Big Mac, which features the same familiar Big Mac toppings, provides a fresh spin on the classic favorite. The Chicken Big Mac is available now for a limited time.

“Sharing the screen with Hudson again was a blast. It was like stepping into a time machine back to our 'Fresh Off the Boat' days — except Hudson is like seven feet tall now,” said Park. “Kudos to McDonald’s for reuniting us and inviting us to be part of this awesome campaign.”

Park has appeared in "Ant-Man and the Wasp" and "Wandavision." Yang is now a full-time student at Harvard. A social post by Jeff Yang caught Hudson Yang watching the ad in Times Square.

“The final ads showcase their infectious chemistry and hilarious improv skills that made 'FOB' such a monumental show. Our team is honored to have had the opportunity to borrow some of that magic for our Chicken Big Mac creative,” Telly Wong, chief content officer-SVP, IW Group, told Agency Daily.

McDonald's has approximately 13,500 U.S. restaurants and most are owned and operated by independent franchisees.

IW Group's client work includes Lexus, Jack Daniel's, Warner Bros. and Disney.