- New York Life Focuses On Families
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
New York Life is hoping to humanize a business that consumers s ...
- Pepsi Brings Back Michael Jackson
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Pepsi will launch a TV ad starring Michael Jackson to celebrate t ...
- National Ad Campaign Helps Wounded Warriora
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Timed with the 11th anniversary of the terrorist attacks on the Unit ...
- Burberry's Upmarket Move Failing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Burberry is attempting to move upmarket with things like $300 T-shirts, $3,0 ...
- Publix Aims Ads At Walmart
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Publix Super Markets has begun a "See for Yourself" campaign, calling o ...
- Steve Cook Must Plot His Course
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Apple reached its limit of advance orders for iPhone 5 at i ...
- Auto Parts At Center Of China Dispute
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
The U.S. has filed a major trade complaint accusing China of illegal ...
- Benetton Challenges Ideas About Unemployed
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
United Colours of Benetton has launched its latest bid to rid t ...
- For Laughing Out Loud, It's A New VW Campaign
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
"After our sales success recently; there has just been a lot ...
- Honda Launches Huge 2013 Accord Push
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
RPA, the long-time agency for Honda, rolls out its new palette ...
- NASCAR Taps New Holland For Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
New Holland is now the Official Agricultural Equipment of NASCAR. Say wha ...
- Dispute Between China And Japan Hurts Japanese Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
China and Japan are in a dispute over islands and that's b ...
- The Virtues Of Characters In Food Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Characters like Ronald McDonald, and Tony the Tiger inspire loyalty and tru ...
- Geoffrey Ammer, 62, Disney Marketing Executive
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Longtime Hollywood marketing executive Geoffrey Ammer, who worked with such animated fil ...
- Demand Drives Auto Market
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Pent-up demand for cars is driving the auto sector recovery, even thou ...
- Social Networking Goes Local For Sears
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Each of the 1,238 Sears Hometown and Outlet Stores has a Facebo ...
- iPhone Came From The Worst Movie Ever?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
"Lawnmower Man: Beyond Cyberspace" belongs in the long tail of "worst-ever" movi ...
- Millennial Men, Women Respond Differently To Ads
Marketing Daily, Karl Greenberg - Friday, September 14, 2012
If Millennial men and women are from Mars and Venus, the latt ...
- Lexus Sponsors Latino Special On HBO
Marketing Daily, Karl Greenberg - Friday, September 14, 2012
The series, which begins on Sept. 24 on HBO and HBO Lati ...
- One A Day Partners With Sheryl Crow On Hunger
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
The One A Day Multivitamins, Feeding America and nine-time Grammy Award winn ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Wendy's, BK Drive Q2 Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
While overall U.S. advertising expenditures were pretty flat in the second quarte ...
- Levi's Goes Forth To Flipboard
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
Levi's "Go Forth" campaign is going to Flipboard for the brand's fa ...
- Adidas, D-Rose Focus On Building Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
The sports footwear and apparel company is banking on Derrick Rose's comple ...
- Is Your Rebranding A Disaster?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
At the jump are examples of how two companies correctly rebranded. The ...
- A-Rod Pitches Visa RushCard In Spanish
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
Alex Rodriguez, who is set to make $19M this season with t ...
- Porsche Betting On Macan
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
Porsche is clearly counting on the new Macan crossover to deliver b ...
- StubHub CMO Ray Elia: We Are Not Just A Ticket Seller
MAD SF, Karl Greenberg - Friday, September 14, 2012
This year, online ticket seller StubHub launched its largest marketing effort ...
- StubHub CMO Ray Elias: We Are Not Just A Ticket Seller
Marketing Daily, Karl Greenberg - Thursday, September 13, 2012
This year, online ticket seller StubHub launched its largest marketing effort ...
- 'Made in the USA' Matters In China, Too
Marketing Daily, Karl Greenberg - Thursday, September 13, 2012
There may not be a lot of products wearing "Made in t ...