- An Event Marketing Refresher Course
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
Experts see event marketing budgets growing about 8% this year, with markete ...
- Maine Lobstermen Struggle
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
The Maine soft-shell lobster has an identity crisis. Will renaming "soft-shell" lobste ...
- GM Unifies Global Design Strategy
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
General Motors' Global Design division is making big changes organizationally. The id ...
- Q&A: Globetrotters CEO Has Global Plans
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
While focusing on having a year-round presence in hoops-hungry China, The Harl ...
- International Olympic Committee Launches Ad
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
A new TV spot from the International Olympic Committee (IOC), via Co ...
- Israel Launches Tourism Ads For Christians
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
The Israel Ministry of Tourism is mounting an advertising campaign directed ...
- Robin Gives Siri Competition
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 19, 2012
Robin is Siri's newest rival. The Android "android," named Robin, gives direction ...
- Philly's Next On Walgreens' List
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 19, 2012
Downtown Philadelphia will be the site for Walgreens' next Well Experience flagsh ...
- Coors Agency Adds New Creative
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 19, 2012
Cavalry, a new Chicago advertising agency formed specifically to handle Coors be ...
- Facebook Olympics Pages Have No Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 19, 2012
Facebook created an Olympic hub and an Olympic fan page, both ...
- Ford Opens Silicon Valley Lab
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 19, 2012
Recognizing the rapidly increasing role of digital technology in the automobile, Fo ...
- Airlines Fight For Corporate Customers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 19, 2012
Airlines are adding bed-like seats to first class, speeding up access ...
- Nissan Rolls Out Biggest Campaign For Altima
Marketing Daily, Karl Greenberg - Monday, June 18, 2012
Nissan North America today is launching the campaign for its 2013 Altim ...
- Effies: Unilever, McDonald's 'Most Effective'
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
Unilever won big in Cannes, grabbing the most-effective advertiser title in t ...
- Marketers Stand By Lance
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 18, 2012
Lance Armstrong is staying strong with sponsors. Despite government allegations on dopi ...
- Consumer Price Info
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 18, 2012
Falling gasoline prices pulled inflation lower last month, as consumer prices dropp ...
- Cuba Turns To Advertising
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 18, 2012
For decades, Cuba was devoid of television, radio and newspaper ads. ...
- Cigarettes Go Up In Price
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 18, 2012
After Philip Morris USA said it is increasing cigarette prices by ...
- Sunscreen 'Broad Spectrum' Gets Murky
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 18, 2012
The federal government has announced a plan to do something about t ...
- Coca-Cola Deepens Retail Partnerships
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 18, 2012
Coca-Cola is a year and a half into its new retail strateg ...
- Licensing Expo: Speed Dating In Vegas
Marketing Daily, Karl Greenberg - Friday, June 15, 2012
It might look to the casual observer that there are no stran ...
- Luxury Category Is Mixed Bag Of Numbers
Marketing Daily, Karl Greenberg - Friday, June 15, 2012
Kantar Media Compete, with an assist from Autodata, says Mercedes led t ...
- Nissan Preps Massive Altima Campaign
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
There's big stuff about to go down in Franklin, Tennessee and ...
- Nissan Preps Massive Altima Campaign
MediaDailyNews, Karl Greenberg - Friday, June 15, 2012
Nissan is about to kick off one of its largest advertising campaig ...
- Athletes In Their Undies
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 15, 2012
It's all about jocks in jocks as basketball player Dwight Howard ...
- Sears Open To Selling Assets
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 15, 2012
Sears Holdings, the retailer controlled by Edward Lampert, is "open" to selli ...
- Target Details Three New City Targets
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 15, 2012
Target's annual meeting was held in a CityTarget store in downtown Chicag ...
- Amazon, Others Looking For Domain Names
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 15, 2012
The Internet's next domain name revolution is coming, and companies like Appl ...
- Problem At Chrysler
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 15, 2012
Federal safety regulators are expanding their investigation of Chrysler's Jeep Grand Cherok ...
- Sandusky Problem In Sandusky
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 15, 2012
"Golf & Spa Kalahari - #Sandusky Package/Gift Certificate. Perfect for a Father ...