- Report: Digital Dads Versus Just Dads
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
Earlier this week, we looked at how dads differ from moms wh ...
- Hidden Valley Ranch In Ketchup Beat-Down
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
Hidden Valley is in a bottle battle royal against ketchup in ...
- DailyCandy Gets Its Shopping On
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
DailyCandy Deals &OO.comare running a program this evening in New York City ...
- Groupon Gets Into Mass Transit
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 14, 2012
The Chicago Transit Authority will make a $1.8 million first-of-its-kind deal ...
- Esprit Shakeup
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 14, 2012
The chairman of Esprit Holdings Ltd. has resigned a day after Chi ...
- BK Brings On The Bacon...Sundae
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 14, 2012
Burger King is launching an ice cream sundae that adds bacon ...
- Lexus Looks For Big Sales Boost
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 14, 2012
Lexus hopes new products help it recover from last year's sharp sal ...
- The Beebs Sells Perfume To Arden
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 14, 2012
Justin Bieber's perfume, Someday, has just been sold to Elizabeth Arden. T ...
- Don't Screw Up Your Logo!
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 14, 2012
Logos are so yesterday. Which is probably why so many marketers desi ...
- Virgin Rides With TrueCar's Women Empowered
Marketing Daily, Karl Greenberg - Wednesday, June 13, 2012
Virgin Group will be a sponsor of TrueCar's "Women Empowered" all-women ra ...
- Kia Back At Vans Warped Tour
Marketing Daily, Karl Greenberg - Wednesday, June 13, 2012
Kia will bring Soul and the newly redesigned Rio -- Kia's smalle ...
- Nissan Spreads Its Wings At Le Mans
Marketing Daily, Karl Greenberg - Wednesday, June 13, 2012
Ah, the 24 Hours of Le Mans. If you can't actually g ...
- Facebook Consultant Says Ads Work
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 13, 2012
Marketing on Facebook influences consumer behavior and leads to increased purchases f ...
- Apple's Kill List
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 13, 2012
Apple showed a range of products at the Worldwide Developers Conference yesterda ...
- Nike Takes Title At NBA Finals
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 13, 2012
Nike and rival Adidas are going toe-to-toe at the NBA Finals, b ...
- Labatt Gets In Foam Over Photo
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 13, 2012
Labatt Brewing Company threatened legal action against the Montreal Gazette last we ...
- Federer, Gay, Lochte Star In Gillette Ad
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 13, 2012
Procter & Gamble, which is running an umbrella "Thank You, Mom" campai ...
- GM To Focus On Europe
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 13, 2012
The unsettled economic climate in Europe has undermined General Motors' efforts ...
- Duracell Signs Deal With NFL
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
Procter & Gamble's Duracell has signed a multi-year sponsorship with the Nation ...
- Vespa Promotion Offers Free Scooter
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
Vespa USA is launching a summer promotion in the U.S. dangling ...
- Dads Less Wary Of Technology In Media
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
While 75% of moms versus 64% of dads believed that technology h ...
- San Francisco AIDS Foundation Taps Attik
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- a ...
- Is Gen Y Sick of Tech?
Media Magazine, Karl Greenberg - Wednesday, June 6, 2012
They are not happy about where the world is going, and th ...
- Duracell Signs Deal With NFL
MediaDailyNews, Karl Greenberg - Tuesday, June 12, 2012
Procter & Gamble's Duracell has signed a multiyear sponsorship with the Nation ...
- Chevron Signs With USGA
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Chevron has signed a three-year deal -- $4 million annually -- th ...
- Twitter Advertises With NASCAR
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Twitter aired its first TV ads to tout its advertising potential ...
- Green Mountain Woes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Share prices of Green Mountain Coffee Roasters Inc., have fallen more th ...
- Brand-Led London Olympics
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
The 2012 Olympics epitomizes the "Faustian bargain of contemporary capitalism," writes columni ...
- Adidas Takes To Tumblr For Euro 2012
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Adidas has rolled out an official Tumblr football profile to coincide wi ...
- Siri On Your Steering Wheel
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Based on plans announced by Apple at its annual software developer's conferenc ...