Around the Net
Adidas Takes To Tumblr For Euro 2012
- Brand-e.biz , Tuesday, June 12, 2012 9:41 AM
Adidas has rolled out an official Tumblr football profile to coincide with the launch of the UEFA Euro 2012 tournament. The brand is also participating in a pilot project with Tumblr to test the platform's advertising model – Adidas posts will feature in the Tumblr dashboard’s “Radar” section and be highlighted throughout UEFA Euro 2012.
