- Shriners Hospitals For Children Launches Campaign
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Shriners Hospitals for Children, a network of non-profit pediatric care facilities specializi ...
- Under Armour And NBA Fix Courts
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Under Armour and the National Basketball Association (NBA) are refurbishing five ci ...
- Schick Flies With Spidey
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Schick is getting a ride on Spidey's silken bungee cord via ...
- Legacy's Truth Campaign Back On Tour
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
The grassroots program, which begins June 16 at the Salt Lake Ci ...
- Branding In India
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Brand building is about establishing a person-to-person relationship as opposed to ...
- Spanish TV Ads Deal With Recession
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
An alien spaceship hovers over a dusty, recession-hit Spanish town and ...
- Hellmann's Mayo Backs Aspen Food Fest
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Unilever's Hellmann's Mayonnaise brand is launching its "Real Tastes Better" marketing campai ...
- Humphrey Bogart's Son Sues Burberry
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
The son of film legend Humphrey Bogart is suing British fashion bra ...
- A Luxury Kia?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Who knows where this leaves Hyundai, but its Korean sibling, Kia, h ...
- Adidas Runs Campaign On Tumblr
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Adidas has launched an official soccer Tumblr blog in time for t ...
- Coca-Cola: Sugary Drinks Won't Fatten
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Coca-Cola swung back at New York Mayor Michael Bloomberg's efforts to lim ...
- Jeep, Pandora Offer Free Concerts
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
Alabama born Rapper Yelawolf will appear in Pandora's series of live, personaliz ...
- Ford Warriors Are 'Models of Courage'
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
The 11 cancer survivors, "Models of Courage," will appear in videos, ad ...
- Ethanol Takes The Podium At NASCAR
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
At NASCAR.COM and at selected races starting this month the campaign includ ...
- No Contract Phone Market Gains Steam
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
With the market for two-year-contract phones saturated, it's no longer just t ...
- Q&A: MLS' Digital World Domination
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Soccer is still about goals, penalty kicks, yellow cards and blood, swe ...
- Mickey Mouse Is Disney's Health Label
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Disney has banned junk-food advertising during children's programming. But it also wan ...
- Elie Khouri Likes His Espresso Swissified
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Can Elie Khouri stack up to George Clooney for pitching the Swi ...
- Taco Bell Goes Upscale
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Taco Bell is debuting a more refined Cantina Bell menu, via ...
- Stupid-People Brief Of The Week
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
This isn't technically a marketing brief, but idiots making laws repealing motorcyc ...
- Hendrick's Gin Takes An American Spin
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
An experiential program comprises a year-long series of "Voyages Into the Unusual ...
- Chevy Sonic Takes The Stick To College
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
General Motors Chevrolet is touting the stick to collegiates for its Son ...
- Adam Grossman Back In Boston With Sox
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
Adam Grossman is back at the BoSox as SVP of marketing a ...
- Neurosurgeons Put Down Knives Pick Up Bats
Raw, Karl Greenberg - Friday, June 8, 2012
Neurosurgeons, in a sense, play softball for a living. So it ki ...
- Eddie Bauer Hires Egeck As CEO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Eddie Bauer has named Michael Egeck as its new president and CE ...
- JC Penney Returns To 'Sales'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
JC Penney CEO Ron Johnson, speaking at the Piper Jaffray Consumer Conferen ...
- Leica To Open High-End Stores
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Leica, which has lost more than a third of its U.S. came ...
- People Prefer Pinterest And Twitter
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Consumers are more likely to follow you on Pinterest or Twitter th ...
- Fiat Halts Orders For New 500 Abarth
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Barely a month after launching sales of the new Fiat 500 Abart ...
- Indie Developers Help Cadbury
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Kraft Foods is asking independent developers and start-up companies to produce digit ...