• Open Forum , Thursday, June 7, 2012 9 AM

Consumers are more likely to follow you on Pinterest or Twitter than they are on Facebook, a new study shows. According to the 2012 Social and Mobile Commerce Study–a joint research project by the National Retail Federation's Shop.org, comScore and The Partnering Group consultancy–customers say they were following fewer retailers because of concerns about information sharing and privacy. But when they did follow, more often they're doing so on online bulletin board Pinterest. The survey polled some 1,500 consumers on their social media interactions. Respondents say they follow an average of 9.3 retail companies on Pinterest as opposed to 8.5 on Twitter and 6.9 on Facebook. 

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