- Kopparberg Launches Humorous Euro 2012 Drive
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Swedish cider maker Kopparberg is launching its first football themed campaign ...
- History Channel Sells Real Ice To Tout IRT
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The History Channel is selling real ice. The co-branded packages of i ...
- NHL Network Lets Fans 'Hold' Stanley Cup
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
An augmented reality-based, brand activation campaign for the NHLNetwork, New York, le ...
- Kia Raises A Guinness For Optima Hybrid
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The new campaign, targeted to Gen Xers and younger Baby Boomers, re-tel ...
- Ford Escape Gets 'Brand New' Multicultural Campaign
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The campaign created by UniWorld Group for the Escape compact SUV h ...
- Memorial Day Good For C-Stores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
Wells Fargo Securities surveyed beverage retailers that represent thousands of U.S. c-store ...
- UFC Has New Video Fight Plan
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
The mixed martial arts group has signed an exclusive deal with ...
- WNBA, Marketers Honor 40th Anniversary Of Title IX
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
The league is planning a season-long series of events to celebrate t ...
- Diageo Expands Scotch Stake
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
Drinks group Diageo Plc is to invest over GBP1 billion ($1.5 billio ...
- Molson Coors To Grab StarBev
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
Molson Coors, the U.S.-Canadian brewer whose brands include Coors Light and Carlin ...
- Facebook: It's The Pictures That Count
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
The Facebook news has been how the IPO Champagne bottle cracked t ...
- Brand Licensing Regaining Its Breath
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
Sales of licensed products are heading up for the first time ...
- Hyundai Names National Fuel-Efficiency Month
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
The effort, replete with an official White House petition, includes a summ ...
- NASCAR Re-Organizes Media
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
Steve Herbst, who has overseen NASCAR's broadcasting and global media rights sin ...
- Twitter Engages Alcohol Brands
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
Facebook has deals with Heineken and Diageo. But Twitter is catching ...
- Driverless Cars Coming
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
Cars that stay within the lane markers and avoid collisions could ...
- Burberry Lets You Shop In Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
For its fall/winter 2012 campaign, British label Burberry is using "shoppable" vide ...
- Al Fresco Does Its First TV Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
Al Fresco Natural Chicken Sausage has launched an ad campaign via Bost ...
- True Lemon Coupons For Summer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
True Lemon, a challenger brand to the well-saturated $1 billion powdered so ...
- Johan De Nysschen Goes To Nissan
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
Johan De Nysschen, Audi's former U.S. marketing chief, will be heading ov ...
- Tide Makes Fun Of Being Made Fun Of
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
An article in "The Onion" by one "Fred Hammond, director of digit ...
- Scion Flexes FR-S Muscle With New Campaign
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
Because this is the first true performance vehicle under the Scion lineu ...
- P&G Re-Charges "Everyday" Program
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
P&G's "everyday" marketing program that wraps tips and, special offers and sampl ...
- Schreiber Moves To Bugatti
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
"Le's see, do I want to sell diesel trucks or extremely desireab ...
- Sports Authority Launches Loyalty Program
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
Full-line sporting goods retailer Sports Authority has launched its first-ever customer Rewar ...
- Sports Authority Launches Loyalty Program
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
Full-line sporting goods retailer Sports Authority has launched its first-ever customer Rewar ...
- Two Dads In JC Penney Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 4, 2012
Big changes at JC Penney: the new JCP logo identity, elimination ...
- Allstate Rolling With Esurance
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 4, 2012
Northbrook, Ill.-based Allstate has owned online car insurance company Esurance for thr ...
- Cereal In A Bag Is Booming Business
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 4, 2012
Minneapolis-based Malt-O-Meal has made big sales gains in a mature market ...
- Twitter A Better Ad Platform Than Facebook?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 4, 2012
Internet marketing strategist B.L. Ochman argues that Twitter will be around "lo ...