KARL GREENBERG
Writer, MediaPost

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  • Tweets Drive Lincoln Super Bowl Creative
    Jimmy Fallon also played a role when he hosted the initial pit ...
  • BlackBerry Touts 10 With The NHL
    The deal makes BlackBerry presenting sponsor of the Trade Deadline show airi ...
  • Lincoln To Run Social Sourced Ad In Super Bowl
    Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
  • Chrysler Prepping Blitz
    The only domestic automaker to gain market share in 2012, Chrysler ...
  • Dunnhumby Gets Data For Kroger
    The Kroger Co. and London-based Dunnhumby Ltd. are going through loyalty ca ...
  • NOLA Bouncing Back
    New Orleans has something else to boast about besides hosting the Sup ...
  • All The Super Bowl Ads
    When it comes to being over-teased by Super Bowl advertisers, many ...
  • Abercrombie Taking Over Old Beatles HQ
    Abercrombie & Fitch wants to the Beatles' Apple Records headquarters on London ...
  • Apple Gets Trademark For Store Design
    Apple Inc. has been granted a trademark from the U.S. Patent a ...
  • Mintel Sees Bright Colors In Nail Care
    The nail color and care market in the U.S. has grown ...
  • The World Cares, But Do The World's Wallets?
    Regardless of where you're from, there's a better than ever chance th ...
  • Harley-Davidson Partners With Kid Rock
    Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
  • Cadillac CTS-V Course Rolls Into Vegas
    This month Cadillac started up its V-Series Academy at Spring Mountain Mot ...
  • Nissan Taps TBWA For Datsun
    Back in the dfay you may have driven a 910, but you' ...
  • Rolls-Royce Rolls Out Wraith
    People who own a Rolls-Royce don't need much, but Rolls-Royce itself doe ...
  • J.C. Penney To Start Offering Deals
    J.C. Penney Co. Inc. will begin offering targeted discounts at certain tim ...
  • Macy's Changes Team
    Macy's has restructured its senior executive team, effective immediately. Thomas L. Co ...
  • Least, Most Expensive Vehicles ... To Insure
    It isn't on the top of the list of things people thi ...
  • Mother Nature Network Teams With Walmart
    Mother Nature Network and Walmart are teaming up to launch an onli ...
  • McDonald's Touts New Year With 'Nian'
    In Chinese mythology, a nian is a beast that comes out ...
  • Automakers With Good Web Sites Win
    A new study on Web site effectiveness by J.D. Power and Associat ...
  • Jaguar Goes Social For F-Type
    The #CaptureAJag online photo contest invites social fans, influencers, amateur photographers a ...
  • Campy Title Sponsor Of Gran Fondo New York
    The great Italian bicycle component company Campagnolo has become title sponsor ...
  • GMR Mixes It Up With SportsMark
    GMR Marketing, the global sports, entertainment, and lifestyle marketing agency, has beg ...
  • Both Global Marketing Budgets And Challenges Grow
    Warc has released its latest Global Marketing Index (GMI), a monthly indicat ...
  • Chicago Cubs Versus Rooftops
    The relationship between the Chicago Cubs and the rooftop businesses overlooking Wrigl ...
  • Conversion Tracking: Facebook Against Google
    Conversion tracking makes it easier for Facebook to show that an ...
  • Cracker Barrel Expands Into Groceries
    After some experimental failures, Cracker Barrel Old Country Store Inc. is offeri ...
  • Bennetton Ads To Feature Trans-Sexual Model
    United Colors of Benetton is aligning the social issues it features ...
  • Bob Evans To Sell Mimi's Cafe
    Bob Evans Farms Inc. has agreed to sell the 145-unit casual-dining Mimi ...