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J.C. Penney To Start Offering Deals

J.C. Penney Co. Inc. will begin offering targeted discounts at certain times throughout the year, a major change for the company that had planned to get rid of those brand-compromising programs. The reintroduction of targeted discounts is aimed at luring shoppers who were turned off when the discounts disappeared last year. The department store chain also plans to add price tags or signs for more than half of its merchandise to show customers how much they're saving by shopping at the chain. The company has been revamping stores, merchandise and strategy under former head of Apple's retail division, CEO Ron Johnson.

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