- BCG's Rose: Marketing Comms At 'Break Point'
Marketing Daily, Karlene Lukovitz - Friday, February 18, 2011
After years of evolutionary change, digital media have now brought marketing communicatio ...
- Fat Tire Ale Ad Format Makes Like 'Mad' Magazine
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
In a perhaps-inevitable development, this year, New Belgium and agency Cultivator Advertisi ...
- Oreo Facebook World Record Is Short But Sweet
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
On Feb. 16, Kraft Foods' Oreo brand was officially recognized by Guinne ...
- CSPI Petitions To Ban Some Caramel Colorings
Marketing Daily, Karlene Lukovitz - Wednesday, February 16, 2011
More not-great news for soda manufacturers, on the heels of last week ...
- Investors' Most-Respected: McDonald's Makes #5
Marketing Daily, Karlene Lukovitz - Tuesday, February 15, 2011
Apple has come out on top of Barron's annual "World's Most Respect ...
- Location-Based Marketing To Diners To 'Explode'
Marketing Daily, Karlene Lukovitz - Monday, February 14, 2011
Packaged Facts' analysts believe that consumers' uptake of location-based services will ...
- Oreo Goes For Facebook World Record
Raw, Karlene Lukovitz - Tuesday, February 15, 2011
Kraft's Oreo cookie brand is going for a Guinness World Record f ...
- Dance-Off Wins Fans For Upstart Chip Brand
Marketing Daily, Karlene Lukovitz - Saturday, February 12, 2011
Food Should Taste Good, Inc., a five-year-old all-natural tortilla chip maker bas ...
- Coke Continues CSD Rebound, But Diet News Stings
Marketing Daily, Karlene Lukovitz - Thursday, February 10, 2011
What remains to be seen, of course, is how the beverage indust ...
- LDL-Lowering Snack Brand Raises Its Profile
Marketing Daily, Karlene Lukovitz - Wednesday, February 9, 2011
Corazonas is now building on its "mantra" -- "Freedom to Snack Sensibl ...
- The In-Depth Research Behind Pepsi Refresh 2011
Marketing Daily, Karlene Lukovitz - Tuesday, February 8, 2011
The research processes, recently shared with Marketing Daily by Shiv Singh, directo ...
- PepsiCo 'Crash' Ads Score: #1, And 4 In Top 10
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos a ...
- Brand Keys: Loyalty Now Hinges On 'Delight'
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
Today, the brands across all categories that are knocking the ball o ...
- Kraft Snacks Warm Fans Up For The Big Game
Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
"As part of our strategy to step up our investment in o ...
- What's Up With DiGiorno's Pseudo-Secret Launches?
Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
Further marketing efforts have been limited to more occasional posts from t ...
- Study: Women Show Strong Personal Renewal Bent
Marketing Daily, Karlene Lukovitz - Wednesday, February 2, 2011
Given female consumers' more positive overall attitude and focus on self-empowerment, physic ...
- Kellogg Crunchy Nut: Taste As #1 Message
Marketing Daily, Karlene Lukovitz - Monday, January 31, 2011
"We're kind of debunking the notion that only children want great-tasting cereal ...
- Mintel: 24% Plan To Reduce Dining Out Spend
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
"The restaurant industry grew 2.1%, to $403.5 billion, last year, but ...
- ConAgra Launches Online Cooking School
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
The eight-week series of live blogging classes and discussions will be host ...
- Beef Brouhaha: Taco Bell's Buzz Suffering
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
Taco Bell isn't sitting still in the face of the class-action su ...
- NPD: 50% Of Consumers Check Nutrition Facts Label
Marketing Daily, Karlene Lukovitz - Wednesday, January 26, 2011
With the food industry's new "Nutrition Keys" front-of-pack label making news, markete ...
- Industry's FOP Label System Draws Heavy Flak
Marketing Daily, Karlene Lukovitz - Tuesday, January 25, 2011
The objections focused on accusations that the initiative amounts to a self-servi ...
- Food Industry Unveils Front-Of-Pack Label System
Marketing Daily, Karlene Lukovitz - Monday, January 24, 2011
The system -- to be used by store brands, as well ...
- New FOP Food Label Draws Fire
Raw, Karlene Lukovitz - Tuesday, January 25, 2011
The new front-of-pack labeling system unveiled yesterday by the Grocery Manufacturers Associati ...
- Sabra Exotic-Trip Winner Stars In Webisodes
Marketing Daily, Karlene Lukovitz - Friday, January 21, 2011
"Ray, who had not previously traveled outside of the U.S., embraced everythi ...
- Pizza Hut Offers Movies-On-Demand Promos
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
What to do with that awkward window of time after you've order ...
- Pizza Hut, iNDemand Serve Up Dinner, Movie
MediaDailyNews, Karlene Lukovitz - Thursday, January 20, 2011
Pizza Hut and its digital agency, Triad Digital Media, have partnered wi ...
- Oreo Double Stuf, Sports Stars Flash Boston, L.A.
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
In one of many efforts designed to generate maximum awareness and engageme ...
- Ads In Bank Statements: Latest Targeting Controversy
Marketing Daily, Karlene Lukovitz - Wednesday, January 19, 2011
The new channel -- a moneymaker for banks that's reportedly working extreme ...
- GAO: FDA Needs More Probe Power Re Certain Claims
Marketing Daily, Karlene Lukovitz - Tuesday, January 18, 2011
A new study from the U.S. Government Accountability Office concludes that t ...